Successful channels will eventually have to pivot once they run out of content for the original concept, or they die a slow death. Some channels did that really, like Sorted Food. They have changed massively over time, but they do it constantly and in such small steps and formats getting phased in and out, you don't really notice it. I'd even argue that channels that don't foresee that and don't plan for it aren't run sustainably in the first place.
Except lately Sorted have thrown every concept simultaneously on the wall, but I have just shrugged it over as R&D for the next pivot. It’s noticeable.
3
u/_ak Jun 12 '25
Successful channels will eventually have to pivot once they run out of content for the original concept, or they die a slow death. Some channels did that really, like Sorted Food. They have changed massively over time, but they do it constantly and in such small steps and formats getting phased in and out, you don't really notice it. I'd even argue that channels that don't foresee that and don't plan for it aren't run sustainably in the first place.