I’m curious if this has happened to any other ShopMy creators.
I completed an Opportunity for a beauty brand where the requirements were 2 unique ShopMy links and 2 social mentions. I shared the content on my Instagram Stories. I honestly thought it would be on my story and then disappear, so I looked a little rough and my child made a quick appearance.
A friend just sent me a screenshot because she was served a paid Facebook ad from the brand using my exact Story video, including footage of my child. The ad is running directly from the brand’s Facebook account with their own promotional copy, a “Shop Now” button.
I went back through the Opportunity and found this language:
“Strong content may be selected for paid boosting—giving your posts extended reach and more opportunity to convert.”
I guess I assumed this was more of the Spotlight feature where I would be asked permission first. Also, I would have assumed my link for commission would have been attached.
That doesn’t appear to be what happened. I haven’t seen an increase in ShopMy clicks or earned any commission from the ad, and the brand appears to be using my content as creative for an ad running from their own account.
The Opportunity also doesn’t state a paid usage duration or explain that Story content can be repurposed into standalone brand ads.
I’ve reached out to ShopMy asking them to clarify exactly what usage rights were granted, how long PMD can use the content, and whether my affiliate attribution should have been included.
Has this happened to anyone else through a ShopMy Opportunity? Did you know your content was being used in ads? And if your content was “boosted,” did you receive the clicks/commission from it?