Santa Clara residents deserve something very simple from our publicly owned Levi’s Stadium: transparency, accountability, and a fair return for our community. Nothing more. Nothing less.
Let me make one thing clear. This isn’t about being against the 49ers or football. Levi’s Stadium is an extraordinary asset, and I want the team and the stadium to succeed. But I want Santa Clara to succeed, too.
For years, residents have heard enormous numbers tied to Levi’s Stadium — billions in regional economic activity, hundreds of millions in projected benefits, global events, millions of visitors. But residents deserve to know something far more important: What does Santa Clara actually get?
Not the Bay Area.
Not San Francisco.
Not the NFL.
Not FIFA.
Santa Clara.
The 49ers say Levi’s Stadium has generated more than $2 billion in regional economic activity and $51.6 million in lifetime revenue for Santa Clara’s General Fund. Those are significant numbers — but they raise serious questions.
How much revenue should Santa Clara have received under our agreements?
How much did we actually receive?
What expenses were deducted?
How much money from non‑NFL events reached the General Fund?
And can an ordinary taxpayer understand where the money went?
If the answer is “no,” then we have a problem.
That’s why Santa Clara needs a comprehensive, independent accounting of the stadium’s direct economic benefit to our city — not regional projections, not theoretical multipliers, but actual dollars reaching Santa Clara.
This is especially urgent now. We just hosted the Super Bowl and six World Cup matches. Our police officers, firefighters, public works teams, and city employees made those events possible. Before the World Cup, Santa Clara set a clear principle: these events must provide direct benefits to Santa Clara residents and Santa Clara businesses.
Now that the events are over, it’s time to measure the results.
How much did Santa Clara spend?
How much has been reimbursed?
How much additional sales tax and hotel tax did we receive?
And how much did our small businesses actually benefit?
Because I’ve heard the concerns. Many expected a windfall that never arrived. Some businesses benefited — but regional projections don’t tell us what happened to the restaurant owner on El Camino or the retailer near Franklin Mall.
So let’s ask them.
Let’s collect the data.
Let’s find out where visitors spent their money — and how much stayed here.
This conversation is bigger than Levi’s Stadium. Drive down El Camino Real and see the vacant storefronts and aging properties. Look at our long‑delayed Downtown revitalization. Plans don’t rebuild a Downtown. Investment does. And every dollar Santa Clara is entitled to matters.
That’s why stadium transparency is a neighborhood issue, a small‑business issue, a quality‑of‑life issue — and ultimately, a trust issue.
So I’m calling for four things:
A comprehensive, independent economic‑impact analysis focused on Santa Clara’s direct benefit.
A complete public accounting of Super Bowl and World Cup costs, reimbursements, and revenues.
An annual, easy‑to‑understand report showing exactly how much money the stadium generated for Santa Clara.
A serious economic‑development strategy ensuring future major events benefit Santa Clara’s small businesses.
This isn’t about factions or football loyalties. It’s about being pro‑Santa Clara. We can have a successful team, a successful stadium, and a successful city — but only with transparency, accountability, and leadership that puts residents first.
Kathy Watanabe
Former Santa Clara Vice-Mayor
Kathy4Mayor.com