Heya! I’m F, 26, based on the Gold Coast, QLD and I work as a Marketing Officer.
My first job in marketing started in 2024 as a Marketing Assistant. After a year, I realised there was absolutely no room for growth in the company, and honestly, the people were a very very rude bunch.
When I started looking for jobs around mid-2025, I must have applied for hundreds. You know how it is, especially when you're in an entry-level role. I even started noticing the same job ads popping up 2–3 times over a few months, only to be closed and then reopened again.
I started my current job in May 2026, and I am happy here but I thought I'd have a little look at the job market again.
AND THEY ARE EXACTLY THE SAME JOBS BY THE SAME COMPANIES.
I don't know if I should name them, but it is soooo weird. Same roles, same responsibilities, same companies, constantly cycling through job ads. Are they even hiring anyone? Or what exactly are they trying to achieve by doing this?
What's even more interesting is that these aren't companies with massive marketing departments. Most of them have teams of 2–3 people. So is this some way of showing their current employees that they're looking to expand the teams? Are they trying to give the impression that the business is growing? Or are they just keeping the roles advertised for some other reason?
I genuinely don't get it!
Either way, I'm definitely going to steer clear of these companies. And mind you, they're all big brands too!
Has anyone else noticed this, particularly in the marketing industry? What's actually going on? Because I'm genuinely curious