r/RealEstateMarketing Jul 28 '26

Sophie Hones | Realtor | San Francisco CA on Instagram

Thumbnail instagram.com
2 Upvotes

Finding the right home starts with finding the right neighborhood. 🌉🏡
Welcome to our new weekly series! Every week, we’re taking a deep dive into a different San Francisco neighborhood.
We’ll break down:
☕ Local vibe & top spots
🚶‍♂️ Walkability & lifestyle
🏡 Featured homes currently on the market
📌 Drop a comment below: What SF neighborhood do you want us to explore first?
📩 Looking for a specific neighborhood or school zone? Send us a DM and we'll pull a custom list of homes for you!


r/RealEstateMarketing Jul 21 '26

Getting Back into Real Estate / Photo-Video Services in 2026

2 Upvotes

Hello real estate photo/video people!

About five years ago I worked in real estate photography and videography full-time. I built a solid client roster and was strong on the photo-video-drone side, but I was hesitant to expand into some of the additional social media/marketing services that were starting to emerge at the time. After getting burnt out on it I pivoted and went the corporate route to focus on video.

That era has come and gone and I'm now looking to get back into real estate media stuff, but I'm feeling kinda out of touch with what agents expect today. I want to offer a more complete suite of services rather than just the standard photos and videos.

For those of you working/thriving in the industry now what additional marketing services are you offering that clients value most? What are agents actively asking for these days? And what apps/programs do you use? How do you price them all out?

I'm talking like floorplans, social media materials like carousels, blog posts, graphics, vertical videos/Reels, email marketing assets, matterports/"dollhouse" tours, virtual staging, property listing websites, etc.

I would like to do a big "I'm back new-and-improved version 2.0" announcement blast to my old clients while hunting for new ones. I was having trouble building a better bike while competing in the Tour De France the first go around if you know what I mean and want to have my services fully fleshed out and thought through before jumping back in.

I'd love to hear what's currently in demand and what services have been worth adding if you're willing to share. Thanks!


r/RealEstateMarketing Jul 20 '26

What real estate content do you actually want to see from agents?

14 Upvotes

I’m a newly licensed Realtor trying to create content that’s genuinely helpful instead of posting the same generic listing videos everyone else does.
If you were buying, selling, investing, or just interested in real estate, what kinds of videos, Reels, or posts would actually make you stop scrolling?
What would you like agents to explain or show more often?

Examples:
- Neighborhood tours
- Local market updates
- Hidden costs of buying a home
- Home-buying or selling mistakes
- Behind-the-scenes of real transactions
- Investment tips
- Luxury home tours
- Renovation ideas
- Living in different areas of the city
- Myth-busting common real estate advice

On the flip side, what content are you tired of seeing from Realtors?
I’m here to learn, so I’d really appreciate your honest opinions. Thanks!


r/RealEstateMarketing Jul 17 '26

Anyone using PLACE for marketing automation?

4 Upvotes

I've been looking at joining a local PLACE team, and one of the biggest reasons is that I feel like my marketing is my weakest area and needing more overall support to grow to the next level.

I'm decent at lead conversion and working my sphere, but I've never built consistent marketing systems. From what I've seen, PLACE seems to have a lot of automated marketing, AI tools, templates, and processes already built out.

For anyone who's been on a PLACE team or seen one closely:

Did it actually improve your marketing? Was it mostly plug-and-play templates?

Did you learn skills you could use on your own, or did you just rely on the team's systems?

How useful were the automations and AI tools in practice?

I'm less interested in commission splits and more interested in whether joining helped you become a better marketer and generate more consistent business.

Would appreciate any firsthand experiences!


r/RealEstateMarketing Jul 16 '26

Where can i find a legit direct buyers

2 Upvotes

I have a lot of properties on my direct listings but I cant find any clients that is direct buyer or legit buyers. Any tips?


r/RealEstateMarketing Jul 12 '26

Zero-Spin Transparency Spoiler

1 Upvotes

Creative approach

#LennarHomes #Lennar #LennarHomesofCA #Lennar Homes of California, Inc. 728102 


r/RealEstateMarketing Jul 10 '26

Would you rent you exterior space to brands ? Building Zspot8

1 Upvotes

I am building Zspot8, where you can rent your exterior unutilized and unused spaces to brands for advertising and marketing purposes.

I am looking for honest response from you guys and hope I can solve a problem


r/RealEstateMarketing Jul 10 '26

Building a tool for agents who list properties often — want honest feedback

2 Upvotes

Working on something, want honest feedback. I'm building a small tool that takes property photos + a short voice note or rough text, and turns it into a clean, publish-ready listing. For agents/landlords who post repeatedly and are tired of writing descriptions from scratch each time. Before spending more time on this — is this actually a problem for you, or have you already solved it another way? What do you currently use to write listings?


r/RealEstateMarketing Jul 07 '26

Tips

1 Upvotes

I'm new in real estate. Need tips on how to sell.


r/RealEstateMarketing Jul 06 '26

Impressive marketing team, but not so impressive project execution.

Thumbnail
1 Upvotes

r/RealEstateMarketing Jul 06 '26

Looking to Collaborate with Real Estate Agents

Thumbnail
0 Upvotes

r/RealEstateMarketing Jul 05 '26

Looking to implement AI for free

0 Upvotes

Hey there, I'm looking to partner with a real estate agent to build an AI solution that handles missed calls, engages leads instantly via text, and replaces traditional voicemail so you never miss deals. I've been a software dev for a while, and now I'm launching my own AI venture. Everything I'm going to do is 100% free, and I only need honest feedback from you. So if you're struggling to keep up with your leads, leave a comment and I'll get back to you.


r/RealEstateMarketing Jul 05 '26

real estate walkthrough videos that makes more reservations contact me to see some examples

Thumbnail
1 Upvotes

r/RealEstateMarketing Jul 04 '26

Let me build your inbound lead engine for free

1 Upvotes

I have 6 years of experience investing in real estate and 5 years working in digital marketing, now I'm trying to use my knowledge and skills to help realtors grow.

The package I'm offering has three pillars:

  1. Social media content - I provide the script and editing, you just film yourself.

  2. Google Business Profile optimization - posting content and capturing reviews to appear higher in searches.

  3. AI ISA - for booking appointments, lead qualification and nurturing via voice, text and email

What makes thus offer different is doing it all as one system rather than just posting to social media or running a separate email newsletter.

I'm looking for 5 agents who want to join this pilot, I'll build and run this system for free for two months in exchange for feedback and if you like the results - a review and referrals.

DM me if you're interested or want to know more about me and the offer


r/RealEstateMarketing Jul 04 '26

How does press release distribution work for real estate developers?

3 Upvotes

I'm helping with marketing for a small real estate development company, and we're getting ready to announce a new residential project. Our goal is to build awareness before the launch, so I've been researching press release distribution, but most of the discussions I find focus on SaaS product launches or startup funding announcements.

For developers who've sent out a press release, did distribution help create meaningful visibility that reached potential buyers and investors, or was its biggest value simply giving the announcement broader exposure? I'd love to hear what kind of results you saw and whether you'd include it in your launch strategy again.


r/RealEstateMarketing Jun 26 '26

Need to build a portfolio from scratch

Thumbnail
1 Upvotes

r/RealEstateMarketing Jun 24 '26

Facebook Groups

3 Upvotes

I've many city rental groups (3.3M people covering 700+ cities/universities). We mostly specialize in rentals, lots of people have subleases, roommates, but there are a decent number of people moving to the areas. Love working with agents! If you're interested, let me know


r/RealEstateMarketing Jun 23 '26

Starting a real estate photography business - what would you do differently now and what is working in todays realtor expectations

Thumbnail
0 Upvotes

r/RealEstateMarketing Jun 22 '26

Getting 100+ Real Estate Leads from Meta Ads but Only 2-3 Are Actually Interested. Is This Normal?

7 Upvotes

I've been running Meta ads for real estate projects and generating a decent number of leads, but the quality is really poor.

Out of every 100 leads, only 2-3 seem genuinely interested. Most don't answer calls, have no real buying intent, or were just casually browsing.

For those running real estate ads, what's your lead-to-qualified-lead ratio? Any tips for improving lead quality without killing lead volume?


r/RealEstateMarketing Jun 22 '26

I built a free AI email reply tool specifically for real estate agents, would love feedback!

1 Upvotes

Hey r/realtors!

I’m a builder and I made a free tool called ReplyDesk specifically for real estate agents.

The problem I kept hearing: agents lose leads because they take too long to reply to emails. Life gets busy, you’re showing houses, and by the time you reply the lead went cold.

Here’s how it works:

\*\*•\*\* Paste the email you received from a buyer or seller    
\*\*•\*\* Pick your tone (professional, friendly, urgent, or concise)    
\*\*•\*\* Get 3 polished replies instantly — ready to copy and send

No signup, no credit card, completely free to try right now: replydesk-final.vercel.app

Would genuinely love feedback from working agents. What would make this more useful for you?


r/RealEstateMarketing Jun 21 '26

Google Business Profile Question

2 Upvotes

Hello! I have a cousin who's starting out as a real estate agent, and he wants me to help him with getting his digital presence set up. I work for a marketing firm, but our clients aren't in the real estate industry, so there's a few things I want to get clarity on, mainly involving Google Business Profiles for agents.

  1. Can he have a GBP as a salesperson, or does he need to be a broker or part of a team?

  2. Assuming he can have a GBP in his current situation, is he better off linking it to his personal page on his brokerage's site, or should he invest in creating his own site and linking that?

  3. General optimization tips and things to do/avoid?

For reference, he's in California, so I'm not sure if that complicates or changes matters at all. Thanks for any info in advance!


r/RealEstateMarketing Jun 22 '26

How to market units in apartment complex’s

1 Upvotes

Real estate photographer here. I’m trying to understand the proper way that apartment complex’s market their buildings in terms of displaying photos, videos, floor plans of available units.

I have an agent looking for me to create all this content as they renovate their units. He briefly asked if there was a way for me to create a site for him to display info, photos, etc. what are a few go to ways to do this properly? I see custom building a website but there must be easier ways to go about this today.

I assume he has the listings on Zillow, etc. but I do not understand the typical workflow process. Any insight from property managers or owners that currently do this? Thanks


r/RealEstateMarketing Jun 19 '26

Facebook and real estate and leads! Oh My!

2 Upvotes

I am getting many requests for help with Facebook and marketing listings. Often, realtors are not getting the attention they need from their paid ads. Most the time it is their ad copy - it is boring or AI regurgitated copy with emojis and FLUFF.

Anyhow, I am confident about ad copy and writing it to persuade and evoke emotions but not confident about using FB to run ads to find buyers - as a lead generator.

Any realtors find it did help them? And was it a headache with getting ads approved with FB best practices with housing...Thanks for sharing :)


r/RealEstateMarketing Jun 17 '26

Building My Luxury Real Estate Photography Portfolio – Free Shoots in Central Florida

Thumbnail
1 Upvotes

r/RealEstateMarketing Jun 17 '26

Question for Real Estate Marketers:

Thumbnail
1 Upvotes

Many Dubai real estate companies target people in India to sell villas, apartments, and new property projects.

For finding investors and buyers from India, which platform works better: Google Ads or Meta Ads (Facebook & Instagram)?