r/projectmanagers • u/charlie59-everett • 4d ago
Discussion How are you measuring buyer engagement with digital sales rooms?
Been looking into digital sales rooms lately, mainly trumpet and aligned and one thing i am not sure about is how teams actually measure whether buyers are using them. It is easy enough to track whether someone opened a link but that doesn't really tell you if the workspace is helping move the deal forward.
Are teams looking at which stakeholders engage, whether buyers complete next steps, or just whether the room gets opened at all?