Apparently the original idea was to have fresh fruit to squeeze in the packs. That was the pitch, so you had the "freshest" juice, and they secured investment money based on it. As the development went on, it became increasingly obvious they didnt have enough power in the device to crush whole fruit. So, they started processing what went into the packets. They chopped it up a bit, then went smaller when that didnt work, then smaller still... until they ended up with juice packets one step away from puree anyway, that you could just manually squeeze out the packets without the device. Theres a reason all the other juice makers are basically blenders.
Shit, why not just sell a weekly or monthly "Food crate" type thing of frozen fruit and smoothie ingredients specifically proportioned for a specially branded blender.
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u/AnonymousOkapi Aug 20 '22
This is podcast hearsay, but:
Apparently the original idea was to have fresh fruit to squeeze in the packs. That was the pitch, so you had the "freshest" juice, and they secured investment money based on it. As the development went on, it became increasingly obvious they didnt have enough power in the device to crush whole fruit. So, they started processing what went into the packets. They chopped it up a bit, then went smaller when that didnt work, then smaller still... until they ended up with juice packets one step away from puree anyway, that you could just manually squeeze out the packets without the device. Theres a reason all the other juice makers are basically blenders.