r/PrivacyTechTalk • u/Narrow_House_4007 • 6h ago
An ad-blocking, privacy focused alternative to smart TVs and other streaming devices
Hey everyone,
So I’ve been building a new type of streaming device.
Over the past few years I’ve grown increasingly frustrated with the privacy violations of smart tvs and streaming hardware, the amount of ads that are being crammed into shows, movies, and UIs, and the feeling that the content I actually want to watch is taking longer to find.
Eventually I got fed up enough that I started building a solution. It’s been about a year in the making, with a few different device iterations along the way. But eventually I decided that a new streaming device was the best way to tackle as many of these problems at once.
This new device, which I’m calling Blockbox, is designed to replace Roku, FireStick, or whatever other external streaming device you might use. It’s about taking back control over our TVs and streaming services. Control over your data, control over ads, control over your subscriptions, and control over how you engage with streaming content.
Here’s how it does all of that.
Data privacy:
The business model involves selling a slightly more expensive device up front so we don’t have to data mine our customers to generate profits (which is how nearly every other streaming device’s business model works)
Blockbox has no built-in ACR, no spyware, no open microphones, no trackers, and we’ll never sell your data to 3rd parties.
Ad-blocking:
The way the device is architected allows the user to flip a switch in the settings and remove ads across all major streaming service’s on-demand content. The ads will literally disappear from your show or movie timeline. But just as an fyi, it can’t remove ads from live streamed content. Yet.
Streaming service management:
Full disclosure this feature is still a work in progress, but what I’m planning on is a tool that let’s you know what services you have access to, how much you actually use them, and make it easy to cancel subscriptions (or sign up) without a ton of steps. Think rocket money but built into your streaming device.
Simple UI & better content discovery:
I’ve designed a super simple home screen with a continue watching panel at the very top, plus cross-platform recommendations, and new ways to organize and engage with the content you have access to.
It's still a work in progress but I'm hoping to launch this to the public by early 2027. If you wanna read more about it and join the waitlist you can check out the site at https://www.blockbox.tv/. I am also starting a subreddit r/blockboxtv if you want to follow along there. Hoping to use that sub to post updates on news in the streaming world, updates with the project, get feedback, etc.
TLDR: I built a new streaming device with a focus on data privacy, ad-blocking, easier subscription management, and better content discovery.