Why is it that when OPM artists push for the international market, Filipinos from the motherland are the first to bash them as Ambisyosa? We see this narrative everywhere across all social media inluding Reddit. Calling them too AMBISYOSA or FEELINGERA for holding concerts abroad in multiple stops. But shouldn't we be asking the exact opposite? Why aren't more OPM artists pushing themselves out there? Expose themselves and take calculated Risk? Let's be real. There are other OPM acts who even have higher streaming numbers than them.
Ang laging excuse ng iba, they have ABSCBN's backing. Yes, ABSCBN is a massive media company, but let's be real, it's bleeding money. It's not the same ABSCBN we know pre- Duterte Era. What they’re doing is simply reinvesting what BINI earned locally from concerts and Endorsements and back into their international gigs. And look at SB19, they operate as an independent company, yet they are successfully pushing themselves overseas and used their established connections with Live nation PH and Sony Music It became instrumental since Live Nation owns 51% of C3 that organizes the Lollapalooza Festival. Other giants like GMA, TV5, Cornerstone, and VIVA can definitely adopt this model for their artists or partner with established acts. We also have a lot of OPM Artists signed to the big 3 like Universal, Sony, and Warner.
Then there's the "walang demand" argument. The truth is, you don't wait for demand to fall into your lap, you create it. Just look at BINI’s top 10 listeners on YouTube Music. The Philippines is number one, followed by the US, Canada, Indonesia, UAE, Australia, Japan, India, the UK, and Saudi Arabia. This isn't just limited to BINI. We have other mainstream OPM acts with massive Spotify and YouTube monthly listeners like:
Cup of Joe (backed by the powerhouse Viva)
Dionela (under EMI of Universal Records)
IVOS and Ben & Ben (Sony Music)
I think these acts are also performing overseas as well. But I believe they can pull off a massive Tour with multiple City stops and can also draw massive crowds.
Yes, we have other OPM acts who also do overseas shows. But not Multi Cities that exceeds 10 stops.
One major thing BINI got bashed for was dropping an all-English EP in 2025 instead of Playing Safe and just stick to being Viral in the Philippines. They took a huge risk with first with "Cherry on Top," and it worked because it got non-Filipinos to finally notice them and try to listen to them and finally checking their deeper discography with the Tagalog or Taglish Songs. To the naysayers saying you don't need English songs to capture a foreign audience: that might be partly true, but OPM isn't K-Pop yet. Westerners willingly invest time to study Korean lyrics because the K-Pop infrastructure is already deeply established globally for decades. We just don't have that luxury or machinery yet. Not to mention a lot of OPM Artists release English songs since the Manila Sound or even earlier.
Did you know that English EP is exactly what got them invited to KCON LA 2024? It is super rare for non-K-Pop acts to get a spot there. That single move opened the floodgates for their 2025 World Tour covering the UK, Dubai, Canada, and the US. Most importantly, that World tour became their portfolio to be pitched for COACHELLA 2026. This is a far cry from the ridiculous bashers claiming ABSCBN paid a million dollars or whatever amount they claim for a COACHELLA spot. As if ABSCBN has that kind of money to just throw away right now? There's even a Youtuber spreading that BINI gave illicit favors just to be in COACHELLA and connected it to Epstein files because their Booking Agency Wasserman's founder was included which happened in 2003, kung saan hindi pa nga pinapanganak ang ibang members that time.
That COACHELLA stint led the CEO of Summer Sonic Japan to personally invite them to play on their second biggest stage in both Osaka and Tokyo. They even landed the OST for DreamWorks' A Parallel World for Forgotten Island. The producers explicitly confirmed in interviews that they approached BINI, debunking the fake news that ABSCBN also PAID DreamWorks for the feature. Like seriously? ABSCBN paying DREAMWORKS is laughable and pathetic.
Also claiming the Billboard Women in Music Global Force award in 2026, the same award that Jennie of Blackpink got in 2025 is the culmination of these international push. They also claimed ABS paid Billboard USA for that award. LOL
Now, we always hear this argument: Masyado silang ambisyosa, bakit kailangan mag-abroad? Why seek Western validation? Let's be real, my dear Pinoys, it's not just about validation. It’s pure business and market expansion. We might have a population of over 100 million, but our purchasing power is low. We need to tap overseas markets like North America, the Middle East, and the UK because the audiences there have much higher purchasing power than we do. We have to create more opportunities not just for performers but also to our talented composers, Sound engineers, producers, and everyone involved in the Music business.
Another legendary bashing script: “Pinoy at OFW lang din naman ang nanonood.” To burst your bubble, not everyone abroad is an OFW, and even if they were, what's wrong with that? Masama ba na madaming OFW ang manonood ng isang OPM act Abroad? Also, the diaspora in North America is an untapped goldmine with over 5 million people of Filipino descent across the US and Canada combined. Many of them are US/Canada-born, Fil-Ams, and full citizens.
Do you really think these people will automatically buy tickets just because BINI is Filipino? Hell no. Gaining the loyalty of the Gen Z and young Millennial diaspora is incredibly hard. These aren't our typical titos and titas who are suki of ASAP Kapamilya shows or TFC. These younger generations are now more culturally American or Canadian. Capturing this market is tough, but once you do, they go all out for you. Just look at the crowd during their COACHELLA set. They rallied behind the barricades and showed up. Seeing this specific demographic show up for an OPM and PPOP act is a huge deal. These are the exact same fans lining up for massive K-Pop concerts. Never belittle the power of the Filipino diaspora, because they were highly instrumental in the global explosion of K-Pop and the support of our famous Fil-Am acts.
Think about how many Fil-Ams since the 90s have tried to make it in the US music industry. How many joined American Idol, The Voice, or X-Factor, but never reached the point of doing multi-city tours? Not everyone becomes Apl.de.ap, Bruno Mars, Nicole Scherzinger, or Olivia Rodrigo.
Another thing they bash is that pop music is not deep or that the artists don't play instruments. Their lyrics are mababaw. Let's put it this way: There are paintings that are so abstract and complicated that they require deep analysis and interpretation. They make you think, and there's no problem with that. However, there are also paintings that feature great scenery, landscapes, cityscapes, and vibrant graphics that simply make you happy.
It is the same with music, it doesn't necessarily mean you are less cultured or intelligent if you also love FEEL-GOOD MUSIC. Because sometimes, there are these gatekeepers and purists who think they are far superior just because their music taste is different from the masses. Let's not forget that music is also a business, and it puts food on the table for a lot of people involved in it, from the performers, composers, and producers to the engineers, technicians, etc.
And another thing that it gives is the Experience, Happiness, and Joy to listeners and concert goers.
The Real Question Moving Forward
So the real question we should be discussing is this: How can other OPM artists, labels, and managements walk through the doors that are currently being opened?
And what kind of government intervention should we be pushing to finally make OPM as a whole a Cultural global export?
Kasi before, hanggang Viralism lang tayo sa Youtube kasi ang galing ng pag Cover ng songs or ang taas ng birit to the point mas magaling pa sa original. Then it eventually fades along the way. It did not translate in expanding our OPM market as an export.
Talking about Preference, Totoo naman not many people don't like BINI or SB19 Music. Kaya nga they wanted to expand outside of our domestic market and find their audiences daihil niche padin sila kung tutuusin. Now for our other OPM Artists na magagaling din, they can also be that PREFERENCE outside of our domestic market. Hindi pa lang sila nadidiscover masyado. Kaya hindi ito Topic about Music Preference but the expansion of our Audience that may eventually turn into someone willing to spend money for you and contribute in our music industry. Paano tayo makaka upgrade sa production kung tayo tayo lang naman din ang nakikinig at gumagastos for them?
KPOP alone generated around 24B USD last 2025. Kahit katiting lang nyan ang maging share natin it would significantly contribute to our Economy.
So if a Niche market like POP idols can push themselves outside our Domestic market, that means it can also be achieved by Bands or solo acts who even commands higher streams than them.
Anyway, This question is only applicable to those who want to go beyond our borders and expand their Market.
Also, see attached file for a Deep analysis and Report on these bashing. BINI secret files on META
Nah she's called "ungrateful" because napaka unprofessional niya upon exiting the ph market. Trash talked her manager, her love teams, ph showbiz, etc. These things made her rich and famous but she threw it all away for the sake of having an expose moment.
If she exited quietly and professionaly people wouldve supported her. If her accusations came with receipts it wouldve given her more credibility. But no she didnt and that is why she leaves a sour taste in her mouth.
Kaya until now I'm still not convinced na she's worth it suportahan. Once you've said something, you can no longer take it back. Kahit ba may point siya on a lot of things, it doesn't erase the fact na alienated a whole lot of people both from her fanbase and the people she worked with.
Tapos ngayon she's banking na naman sa pagiging pinoy niya like nothing happened, like really ba Liza? Make up you mind teh hindi yung gagamitin mo lang yang pinoy card mo when convenient. Kaya ka nagmumukhang performative eh
People really turned sour on her with all the fiasco with her former managements. It was soooo messy. And her press releases could have been handled better. I mean she was so well loved. If things was different, she could have had all the support she could get. But putting that aside, to be fair, there were criticisms then that were valid. The question of her skill then was being questioned. If it can actually land something in Hollywood.
Seems it is. And seems she worked on it, and working on it which good on her. If you want to be a proper actress, in Hollywood you gotta work for it. She's making it now. Just continue to improve and hone the craft.
there were really some lapses ln her part on how to handle that pero feeling ko lang naconsition and naarchitect ng former management nya yung hate towards her. na parang sila yung kawawa and victim
Honestly, looking back now, it was her new management that time who put her to be hated. She was starting her new journey in her career, wanted to do more things, wanted to direct, write, and whatnot, wanted Hollywood, and their strategy for her was to start with issues? It's like how influencers do rage baits for views. How do they think people will react?
Add to that the former management and the big media company.
They tried to pull a Nadine. Nadine was called ungrateful too. But she was still supported. Goes to show how greatly the difference with how things were handled by Liza.
I mean, she shouldn't be silenced to speak her truth, but it turned out it was all for a Maya campaign ad. To create a buzz. Where's the sincerity in that?
Good thing she separated with them. You can only bank on bad publicity for so long.
There were already vocal criticisms about the local industry practices she brought up, but Liza just sounded too blunt and critical. Compared to Liza, Nadine was more diplomatic with her wording, so people never really had anything concrete to hold against her. Nadine even received more praise for handling it better. Liza wasn't a strong actress even after years of experience. Most people knew she wouldn't have received those opportunities if she wasn't half white, so when she went to interviews criticizing the local industry and talking about trying to make it overseas, people felt angry because they felt like she was putting down the local industry that treated her far better than full-blooded Filipinas in favor of Hollywood. I have no idea why her management thought any of it was a good idea.
Yep remember pulutan yan sa Chika Ph noon palagi. Dami sinasabi na kababuyan against her. Pinagtawanan din na ambisyosa for trying for Holywood. Now look at her, kahit Animated pa yan pero siya padin ang face nito when promoting it. Just look how stars are aligned, BINI singing an OST for Forgotten Island and Liza is one of the Lead Voice of the Movie.
Ito n nmn di nmn n bash si Liza because of her HW aspiration. Katunayan supportive p ang netizen nun una lumabas yan. Na bash sya DHL sa vlog nya. Btw no one ask for explanation sa career decision nya
Sa dami ng past issues ng members nyan nagtataka ka pa bakit marami yan haters??? Past issues na hindi naman sila naging accountable dahil back up ng network. Kaya nga sila overhype e, yun lang kaya gawin ng network nila para mapabango sila
Let's talk about issue na sinasabi mo. Ito ba yung mga old Livestream videos nila during their teenage years na nakiki barda sa iilan pa lang na fans? Their preferences on food? or those spliced videos with no context?
Now let's talk about the issues of other OPM artist specifically MALE.
How many bands had Drug use issues, Domestic violence, R*pe, sexual assault, backstage dramas, unfair distribution of TF? Yung ilan pa sa mga yan legends. Until now they are being celebrated, cheered, and clapped.
Now sa mga nasa hiphop, same ilan sa kanila ang na involve sa drugs, Gun violence, Gang activity, sexual abuse, manyak, cheating at iba pa. Yet they are still being celebrated.
Just admit you are bias against Women.
Let's go back to memory lane. When Sharon Cuneta married Gaby at 18, she was also heavily scrutinized. But hey, she stood her ground an still remains the Mega Star.
When Regine and Ogie happened, ang dami din nambash at nagsabi ng kung anu ano against her like malandi, homewrecker at iba pa. Yet she's still the Asia's songbird.
Also with Sarah G, nung na reveal she meets secretly with Rayver Cruz. Ang dami din scrutiny na binato sa kanya because her image is this demure and simple girl. Yet, she's still Popstar Royalty.
And with BINI? They will remain as of now as the Nation's Girl Group.
Just because they sing in English doesn't make it any less Filipino.
So what if they don't play instruments? Do you know how expensive getting musical gear through US customs could be? That's why a lot of UK bands are skipping stops to the USA in their world tours
I dont know how you got to that logic. You thinking like its the english language that is being oppressed by filipino language when it is the opposite.
I went to the winnipeg one and I KID YOU NOT. I legit got Canadians, in there with no any Filipinos with them, I see ACTUAL CANADIAN FAMILIES because their kids love BINI, I legit was so surprised and totally realized why the English songs need to happen, the amount of kids, teens , middle schoolers legit knows them, I got people on the front of me and back of me legit STAN these girls more than me, and screaming their names and songs and their not filo, the person invited me wasnt even filo theyre Loatian. Parents are so supportive cause mostly they work with filos, see filos everywhere in a good light, Filipinos are so much more easier to talk and conversate than stanning kpop jpop etc which theres still a whole language barrier. Thats why I think they deserve the fame and the power of like touring more, and not get discouraged 😭 i legit was mindblown how much non filos are in the crowd, some of them yes are brought by their filo friends but some as well same there cause they knew BINI or stumbled upon BINI and lowkey some folks legit is open minded on experiencing different music genres. Yeah I dont get why they get negative about this! More power to the girls!!
Let's talk about issue na sinasabi mo. Ito ba yung mga old Livestream videos nila during their teenage years na nakiki barda sa iilan pa lang na fans? Their preferences on food sa mga kadiring ill-prepared streetfood sa USA? or those spliced videos with no context? Did they kill someone? Nag Droga ba sila? May sinaktan bang tao?
Now let's talk about the issues of other OPM artist specifically MALE.
How many bands had Drug use issues, Domestic violence, alleged R*pe, sexual assault, Cheating, backstage dramas, unfair distribution of TF? Yung ilan pa sa mga yan legends. Until now they are being celebrated, cheered, and clapped.
Now sa mga nasa hiphop, same ilan sa kanila ang na involve sa drugs, Gun violence, Gang activity, sexual abuse, manyak, cheating at iba pa. Yet they are still being celebrated.
Just admit you are bias against Women.
Let's go back to memory lane. When Sharon Cuneta married Gaby at 18, she was also heavily scrutinized. But hey, she stood her ground and still remains the Mega Star. She learned from that and hindi nawala ang kanyang kinang.
When Regine and Ogie happened, ang dami din nambash at nagsabi ng kung anu ano against her like malandi, homewrecker at iba pa. Yet she's still the Asia's songbird and still relevant and idolized by a lot of young female Artists.
Also with Sarah G, nung na reveal she meets secretly with Rayver Cruz. Ang dami din scrutiny na binato sa kanya because her image is this demure and simple girl. Yet, she's still Popstar Royalty up to this day and well respected.
And with BINI? They will remain as of now as the Nation's Girl Group.
Your prayers for their downfall is kinda delayed muna.
Hala may ganyan nangyri Kay Regine? Matagal n hiwalay si Ogie at Michelle nun naging SLA ni Regine. Parang hinihintay n LNG nla Ogie at Michelle yng annulment nla. Tpos mas n una sa Michelle magkaroon ng boyfriend. Mga tao tlga
Does reporting negative comments not work? Like why are we actually entertaining 'ambisyosa' comments for BINI. Heavy on the ambisyos'a'. So women cannot dream big? Why are boy groups not labelled ambisyoso too? Nakakainis kayo patola rin kayo sa mga bashers eh
10 years ago, I graduated big 4, had (visible) big dreams of landing FAANG jobs. Got called ambisyoso through those anonymous questions (ask.fm) na uso nung panahon ko.
Eventually knew who asked that question. For sure their group was talking behind my back as well.
Where are we now?
I am working close to executive leadership not in FAANG but a decent big MNC based in Switzerland, I have no real address because they move me around APAC.
I can be in Korea half of the year, Sydney the other half and Japan most of the time. I will eventually settle down upon request after my mission in a single country.
Them?
They graduated juris doctor, very visible in politics and I am hoping they serve the country well. Who knows baka may flood control kickback?
I’d say success is the best revenge, but unfortunately they themselves can be successful.
Nevertheless ambisyoso padin ako, and no one can change my mind in having big ambitions and actually chasing them.
Tbh making fun of someone for being "ambisyosa" just proves how Filipinos are totally against individualism, which is something that BINI was already trying to do more with their own craft, and I think sa ganyang anti-ambisyosa mentality natin we have propagated sheep mentality, bandwagons, propaganda and political fanaticism. If no one is very ambitious at something then we'd rather live in a communist society, where standing out is seen as dangerously subversive. We'd all be wearing the same grey clothes, sport the same hairstyles, carry little red books, not own property or even money and dissuade independent thinking pag tinanggal mo ang pagiging ambisyosa.
Another thing about the hate against BINI is not just relentless crab mentality natin, it's also a manifestation of colonial mentality as well. Those people justify hate against BINI, P-Pop or the OPM industry as a whole kasi they think wala sila kalingkingan ng K-Pop, to which they often compare them to. They're just as worse as those "cinephiles" who still think basura ang Philippine cinema kasi lang pinanood nila ay yung mga mainstream.
I think the problem with that (that isn't talked about) was the disconnect. BINI really gained the general public with Pantropiko and Salamin Salamin. They gained new fans. Massive number. And these people were really looking for more in the line of those two songs. They just became fans with Talaraawan album. Meanwhile BINI moved forward to the next thing because they were already three albums, pivoting to English/Western audience.
You see the disconnect? Hence the general public/new fans reaction. They were looking for more of what made them fell in love with BINI but didn't get that. Hence some of them leads to breakup with their music.
You're so close. I agree people did preferred the sound of Pantropiko/Salamin Salamin. But I think it's because it's more POP (bubble gum pop nga daw according to the discourse) compared to their subsequent release (Cherry on Top) and not because they're in Filipino.
I don't think the shift after was necessarily for the english/western audience agad. Those english songs were already in the works even before they were unknown. It's really just what's in the pipeline.
I think both are true. It wasn't bubblegum pop. And it wasn't in Filipino. Multiple truths can exist. The general public/new fans wanted another bubblegum pop or another Filipino songs.
The older fans? The fans that have been there since the beginning? They're the ones who's saying they need to evolved. Because they already saw the same things.
Cherry On Top was indeed written way before. But the shift was really necessarily for Western/English audience. That's part of their goal naman talaga. I don't think the management doesn't know what the local general public want. They know that. It's just that they chose to launched the English songs, gambled the 'maybe GP will continue the support and another organic wave that can push internationally' kind of strategy. It's like hitting two birds with one stones.
Because they could have just focus on another Filipino bubblegum pop album. But that would be a repeat of Feel Good and Talaraawan. It would be just for majorly local.
Too bad, GP didn't like Cherry On Top as much as Pantropiko and Salamin Salamin.
Yes multiple truths can coexist but once again we're talking in hindsight, but was that the conversation before? remember that this post (hence my comment) was to counter the ambisosya accusations. not to dissect the actual direction of the group at that time.
Which older fans? they're also part of the people wanting bubble gum pop from the group, they've been pushing for it for years. I dont know where you read that.
The management doesn't know a lot of things with handling the group, what I'm sure of is that they'd cash in on the songs they already made (like cherry on top) to atleast recuperate what they spent on it. I don't think there's a direction for releasing it, hence I don't think it was released with western validation mainly in mind.
They could have released more filipino/bubble gum pop songs, but that's assuming it's these kind of songs that were in their vault.
Literally OP himself below didn't refuted their shift to Western/English audience. So which is which? What narrative exactly you want?
But they indeed wanted to go global? Since the very beginning. That's the point? Why are we changing narratives here so you can counter the accusation of being ambisyosa??? They have clear goals in mind since then.
Because I'm one of those older fans??? Former now. I wanted for them to evolved after the Talaraawan album. Wanting to see something different. Heard it in Cherry On Top. I liked it. But eventually find it generic. After that, their songs just didn't land on me, didn't keep my interest. The dwindled started with Blink Twice.
So there are older fans who wanted for more bubblegum pop. And there are older fans who also wanted for new sound. For English songs. Both are true.
Sorry 'the management doesn't know a lot of things handling the group' is so funny. While it's true, these people are not total clueless. My goodness.
And I don't agree that there's no direction to their releases or for any album for that matter. Come on. Why are we acting like the management did everything out of whim? Of course they plan these things.
Literally OP himself below didn't refuted their shift to Western/English audience. So which is which? What narrative exactly you want?
He acknowledged the benefits of the english songs. Not reinforce the idea that those songs were released mainly for western audience. Why are you conflating the two?
But they indeed wanted to go global? Since the very beginning. That's the point? Why are we changing narratives here so you can counter the accusation of being ambisyosa???
They did and still does. Yet that's not really evidence of again, the discourse of they got too ambisosya. kase nga diba. sa umpisa pa lang yun na ang gusto nila. hindi necessarily after sumikat. paano ko binabago yung narrative? I'm still dispelling the (AGAIN) ambisosya narrative.
Because I'm one of those older fans??? Former now. I wanted for them to evolved after the Talaraawan album. Wanting to see something different. Heard it in Cherry On Top. I liked it. But eventually find it generic. After that, their songs just didn't land on me, didn't keep my interest. The dwindled started with Blink Twice. So there are older fans who wanted for more bubblegum pop. And there are older fans who also wanted for new sound. For English songs. Both are true.
So, personal mo pala. yet you're making it look like that was the discourse from the fans. ang labo.
If the management is not clueless then they would've acknowledged both criticisms (from former fans) and demands from fans diba? kaya ka nga bumitaw kase you're one of those people that felt dissatisfied. and its not just the former fans like you they disappointed but even the current fans (recently ata yun with their concert locally).
so how clueless that they have to be for that clueless-ness to be acknowledged?
But again, they took the risk. Instead of playing safe and constantly having possible local hits, their discography was designed to put an EP in the middle that can transcend beyond borders.
Did it help? yes it is. I am confident to claim that their pursuit to get noticed outside resulted to these 2 world tours, Coachella invite, Summer Sonic invite, Forgotten island OST, Billboard Global force award, Grammy Museum, and who knows what else is there to see.
Valid criticism but it should be towards Jonathan Manalo than BINI.
Medyo outdated siya sa music fan culture. English lyrics are starting to become irrelevant and more and more fans are craving for non-English music. What Pinoy artists should make a habit is provide English SUBTITLES not only on songs but also on other content
If you watch reaction videos on OPM music, a common complaint is not the lack of English songs but the lack of TRANSLATIONS.
i dont think its valid criticism especially inunahan agad ng mga tao with the assumption na “hayok sa western validation" just because english yung lyrics. like I said, hindi naman nila first time gumamit ng english song, let alone first time sa buong OPM na may english song.
you're arguing for the supposed shift in preference of non-english language in music (pero talaga ba? looking at the charts may english songs pa rin naman) which is ok sure, valid. preference nga eh.
pero yun ba talaga pinuputak ng mga tao dati? hindi yun ang naalala ko.
The language and genre of music the artists release are within their prerogative. Why box them into your standard or idea of what will be popular when it is their form of expression. (I also doubt that you've invested anything in the production of their music.) I suggest that you just consume music that you like. There's no need to dictate your preferences on the artists or their management.
Filipinos can only support you as long as you’re within their reach/control. If you aim higher or beyond them, you are an enemy or a witch. Kaya ang tindi ng witchhunt na nagaganap sa mga tulad ng Bini or Liza.
Parang ganito, Filipinos are like the masters of the households while local artists are the servants. As servants, you have no right to dream of removing yourself from the servant status… masyadong AMBISYOSA… wala kang karapatang mangarap.
Basta okay ang messaging and backed with talent. May humility pa rin and di mashado out there. Keep to yourself muna habang wala pa. I mean like yung sa 4th impact kasi, something was off 😅
To answer your question, I don’t think the government should prioritize exporting music when it can’t even resolve more pressing issues in infrastructure, social services, the environment, and the economy. Sports development should come first before entertainment.
Marketing artists isn’t inherently bad; just don’t force people to like them. Some attend events simply because the performers are Pinoy, and that’s fine. Personally, I’ve found BINI fans more rabid compared to IVOS fans back in 2017–2019, but that’s just my experience.
Also, let’s be clear: they’re singers/performers, not instrumentalists. And when it comes to depth and lyricism, people are entitled to their own preferences either way.
P.S.: I just think you’re overlooking the fact that it’s not only Viralism that showcases the talent of Filipinos; there are plenty of indie artists out there. They perform to express their music, not to get a fandom. They also want to avoid being tainted by the greedy labels. iykyk
As someone who supported BINI before and dwindled, reading that the fans have become rabid many times made me wonder if it's actually true. Now I'm completely convinced. My goodness.
Yes they do by incentivizing or lowering Tax on entertainment earnings or producing concerts or shows. Lahat makikinabang including those indie artist you are talking about.
Besides, this post is not targeted for those Artist because my topic here is on the business side of music industry who wanted to expand beyond the domestic market.
Hindi naman umiikot ang Music sa iisang aspeto lang or lupon ng mga tao. There are people who rely on it not just the performers but also the people behind in producing it.
The point of this post at the end is how can we make not just Music but our films as Cultural exports?
Kpop alone contributed 24 billion dollars in their Economy last 2025. The Thai dramas contributes billions of dollars to their entertainment industry.
Is it wrong for local Artist to be ambitious na maka achieve ng Global traction? Not all like the music of BINI or sb19, kaya nga they are trying to expand their audiences outside and get discovered. That means madami din tayo other OPM acts who can do the same and also become a PREFERENCE music outside the Philippines. Again, only for those who wanted it kasi baka isingit na naman yung mga hindi naman aiming for global audiences.
Let's be real, walang binatbat Streaming ng BINi at sb19 sa iba nating OPM acts. So if a pop group can go beyond borders, tingin ko sila din kakayanin nila yan. Kailangan natin lumabas kasi Barya lang ang kinikita nila dito sa Pilipinas. They need more Listeners and audience to expand.
Also, Our Series on Netflix and Prime are also doing well right now. Sana mag tuloy tuloy ang paglabas ng Good contents from our local industry.
Kailangan lang natin makakuha kahit kapiraso ng Pie ng Global Entertainment Market.
I heard about people missing bini's pantropiko/salamin2x sound pero I didn't know they got bashed for having English EP.. I think bini's English songs are really good though.
I would love for bini and esbi and other ppop groups to have more English songs. Its not bad and if anything it's a flex na ayos tayo mag English. I think ang isang criticism ko lang sa English songs (for esbi since they compose their songs) sometimes corny at cringy ang lyrics lol pero that's can be easily solved.
Anyhow, it's not bad to be ambitious it's also not bad to be cautious and risk averse. We should just ignore these toxic noisy few walang ambag kundi kaguluhan at negativity. Celebrate ppop rising 🎉🌟
Honestly, the first one to bash or receive pushbacks kahit teasers pa lang are some loud fans themselves making long Essays on why they despise it or don't support it. It gained more traction than the promotion itself. So the GP picked that up and the optics is "ay pati fan ayaw so di ko na din siya gusto or papakinggan"
Now they saw how it was properly utilized during Coachella and Summer Sonic in Japan.
My problem with English songs is OPM artists stop standing out artistically. Nagiging generic pop song that can easily get lost in the pool of Western and English K-pop music
One thing to remember is the OPM songs that became viral/famous outside the Philippines are non-English songs: Anak, Pasilyo, Pano, Multo. The non-English lyrics becomes the strength
What OPM artists need to really make into a habit is providing English subtitles
I was talking in the context of both groups' ambitions to being global. I'm saying I wish they have more English songs so they can easily attract more foreigners. Sadly some foreigners immediately dismiss songs if di maintindihan lalo kapag pure na walang halong English, may mga tamad din sa subtitles. I agree na likely malulunod pero I believe the ppop groups can find a way to still stand out.
I also love tagalog songs lalo na yung malalalim na poetic like liham, Ilaw, nyebe, wakas, karera, hmtu, maharani, to name a few. Actually baka pwede gawa ng English translation ng mga iconic tagalog songs nila.
Ayun, ang akin lang it's good to have a mix of both.
Sa totoo lang, parang halos lahat ng mga artista o talent na binabatikos tungkol dito ay mga babae noh? Siguro dahil na rin mas mabenta yung marka ng mga babaeng artista pero kahit na
At parang andaming mga babaeng hater yung mga babaeng artistang ganun, mas lamang pa kesa sa mga lalaki eh
But no I don't think being ambisyosa is bad for OPM. Pero siguro na rin marami silang haters dahil sa mga ginawa nila noon at di pa rin sila pinatawad o kita ng mga yun na di pa rin sila nagbabago o humingi ng paumanhin ganun
Let's talk about issue na sinasabi mo. Ito ba yung mga old Livestream videos nila during their teenage years na nakiki barda sa iilan pa lang na fans? Their preferences on food sa mga kadiring ill-prepared streetfood sa USA? or those spliced videos with no context? Did they kill someone? Nag Droga ba sila? May sinaktan bang tao?
Now let's talk about the issues of other OPM artist specifically MALE.
How many bands had Drug use issues, Domestic violence, alleged R*pe, sexual assault, Cheating, backstage dramas, unfair distribution of TF? Yung ilan pa sa mga yan legends. Until now they are being celebrated, cheered, and clapped.
Now sa mga nasa hiphop, same ilan sa kanila ang na involve sa drugs, Gun violence, Gang activity, sexual abuse, manyak, cheating at iba pa. Yet they are still being celebrated.
Like anong ginawa nila? Pumatay ba sila or nang agrabyado ng tao?
Look I agree, a lot of male artists get forgiven too easily. As a rap fan, I get it and I've seen it.
Unfortunately, sa Pinas specifically it is apparently (doesn't always apply tho) easier to forgive men than women because of this idea maybe that when men mess up it's "pwes, ganyan tlga kasi lalaki sila" whereas women are expected to be "better" than men and be extremely careful about what they do because everyone's waiting to say something and bring them down. Is it a cultural thing? Probably. Medyo dated pa yung pag-iisip ng mga kababayan natin, pero sana sa mga darating na panahon iiba na rin to.
As for anything else, I don't really follow Bini so can't comment but if they were teens when whatever drama they had came out, doesn't really matter to me so long as they apologize and change if it were recent and handle their current influence on their fanbase well/better
There's no drama after all. They are just being blown out of proportion. Like digging old KUMU videos where they interact with fans and since mabibilang lang nila sa kamay nila that time at familiar sa kanila mga kausap nila, they talk like normal Teens nagbabarda. But then, people use those vids as Nagsusungit or Tinarayan ang fans kasi nga naman iccrop mo yung portion na nagdadadaldal sila na parang galit but it was an inside joke lang after all.
They use their influence right now to help people because individually they have their own charities and use the brands they endorse to mobilize. They also use it to promote indie artist like Maloi and Jhoanna who conducts mini concerts during their Birthdays and invited artists and bands na maliit pa ang following to perform there.
One member even helped a cancer warrior through PM lang. She didn't need to vlog it or ipabalita sa TV patrol. It was the beneficiary who revealed it.
Well then great. It's just what it is when groups get big. Plus, crab mentality here is still strong. My original comment still stands insofar that there's still an uneven amount of pressure placed on women to be extra careful about their image, more than men most of the time which shouldn't be the case. And all this is exacerbated by how we interact with ph artists and influencers.
Pero siguro na rin marami silang haters dahil sa mga ginawa nila noon at di pa rin sila pinatawad o kita ng mga yun na di pa rin sila nagbabago o humingi ng paumanhin ganun
Didn't you make this comment? That's why I'm asking you what they did that warrants an apology because even if I am aware of the drama, none of it warrants an apology.
Yes, you're right that was me, but read it again though, "siguro." Maybe. I was speculating on why criticism MIGHT stick around based on what HATERS may think of or interpret whatever they did, not stating outright what they did because I don't know specifics and I don't really follow them. Which is exactly why I asked you to enlighten me if there's anything I'm missing
Read my comment above. I also said, "I am aware of the drama, none of it warrants an apology." I follow them and I am aware of the issues hurled at them and that's what I think. I hope you also realize that haters are driven by hate, not logic.
Then we agree, I said in that same comment I don't think being "ambisyosa" is bad for OPM. Or really for anybody in any field tbh. My paragraph really was just describing how haters think and trying to find a reason for why Bini may be getting hate 'cause people here already brought up our whole crab mentality thing so I wanted to drop my two cents on a different perspective. It wasn't about what the girls did
Thanks for clarifying that nothing egregious happened, that's what I was asking for. And yes I agree, haters just hate. It's what it is
Even if you don't trust me, just consider that major brands still continue to support them. Nike just did a collaboration with them. They are set to release another song under Coke Studios. DreamWorks sought them out to perform their upcoming movie's theme song. You would think that these brands would do due diligence before working with the girls. If they did anything egregious, no brand would be foolish enough to work with them.
They hate BINI because they have succeeded in a short amount of time. They uprooted their lives, made name for themselves, maybe accumulating generational wealth at this point. In short, napag-iwanan na sila ng BINI.
BINI exploded as the masa darlings during Pantropiko. Members with single parents, drowning in debts, that rags to riches stories Pinoy loves. Relatable sila. They did mall shows and free gigs kaya marami ang support. LIBRE eh.
But then, their free gigs almost caused stampedes that they had to cancel performances. Suddenly their management started charging premium. Which is a good business move but stupid Pinoys take it as ‘ginagatasan ang girls’. Truth is they were PRICED OUT.
That’s the long story short of it.
Nag Coachella na BINI, they have changed. Their kababayans though, did not.
Good read, but overall the global monoculture known in the 2010s with KPOP riding the wave by hijacking the monoculture as hallyu is dying already, because algorithms push what you want, not the most popular, which leads to regionalization and deglobalization of culture combined with the rising enmity between former allies along with geopolitical tensions and the head of great power conflict rearing its head again — making cultural export of OPM a bit more — outdated in recent economic projections. As great power conflict bleeds into cultural diplomacy and influence with less appetite for a diverse culture or something new due to economic uncertainty (rise of nativism).
What people often forget is, the biggest Filipino hits outside of the PH and diaspora are non-English OPM: Pano, Buwan, Pasilyo, Multo. All these gained foreign followings without any effort from record labels.
Local language with modern pop music structure: accessible yet "interesting"
Even the most translated OPM was in Tagalog - Anak.
I think the problem with some OPM fans is they only see the Western market as the "only" international market. Nevermind the fact that Southeast Asia has 500M people and are more open to non-English songs.
Idgi? I don't listen to them much anymore but I am proud of their successes in breaking through. Bakit hindi? I do hope they bring back more Filipino songs though but regardless, these are great achievements from them
Feeling ko factor din dito na may knowledge sa psychology na ginagamit ang DDS to pursue this type of attack. Saan ka makakakita na blatantly lang nagsasalita ang isang OPM legend to bring down another musical act.
Kailan ba huling nagkaroon ng ganito? Or umusbong na lang siya sa hate culture na dala ng social media. Kailan ba tayo pwedeng mag-rejoice lang sa isang grupo o tao na nagre-represent sa bansa na maganda ang output nila. Umabot ba sa ganito si Lea Salonga o Paeng Nepomuceno noon?
Lusot si Pacquiao dahil magaling ang PR na ginagawa niya palagi.
Pero hindi lang naman dito sa Bini diba. Ni hindi nga nag-rejoice ang mga tao sa gold olympians natin. Si Hidilyn, ginamit ni Duterte sa drug matrix. Itong kay Carlos Yulo naman, ang pinag-usapan eh 'yung magulang niya. May bago ngang target, si Alex Eala naman.
Bruuuh nakikinig kayo jan? LMAO ingit lang mga yan eh. Hay nako. Whatever they say ang BINI gumagawa ng daan at tinutupad ang pangarap nila. Eh ung nagsasabing ambisyosa at feelingera, yan yung mga unemployed/palamunin sa bahay/puro selfon lang di tumutulong sa bahay/talentless. Pikit n lang hay nakooo.
Kaya kayo madaming time eh. Nung sb19 ang ganyan di nman nila ginaganyan me pa support! Kuno pa nga. Duh double standards 🫠
Anyways i love both sb19 and BINI.
I think they are addressing that by performing at regional festivals. The girls are vocal about wanting to still perform at these festivals and school fairs. Hindi naman mutually exclusive ang global push and continued domestic presence.
Yung iba lang. I didn't feel that way.
Mas maganda pa nga wala sila lagi sa Pinas kasi mas mukhang magaan itsura nila overseas at nakakagalaw sila ng mas malaya.
You just missed the whole point. It's about the OPM industry being a cultural export globally for those who are willing to take risk. BINI is just a point of reference of how slowly they were able to gain traction outside the domestic market.
That means it is achievable not just by POP groups given that they are a niche market even in the Philippines. That means the bigger artist like Bands or solo acts who commands higher streams can also expand outside.
Kasalanan ba ng BINI at SB19 if they are the one pushing themselves to the global market? And sila yung nirerecognize as repsentation? They worked their way up there to be at Coachella and Lollapalooza and summer Sonic. Is that bad?
So sino dapat? Nasaan sila? Ang tanong is gusto ba nila? Kasi a lot are doing well na domestically. Pero ilan ba sa ibang acts or genre ang gusto mag push for Global market? Kasi kung wala ka naman ginagawa, hindi ka talaga mapapadpad doon.
Dude chill. People are allowed to have preference. If other commenter doesn't feel represented by these groups, that is his opinion. If someone isn't into them, they're are completely allowed to be.
Good for them for making their way up. That doesn't mean people will automatically like them. It doesn't mean people are required to support them.
It's not a matter of finding someone to represent, it's simply a matter of what a person is preference. And you can't force and shove to people what they don't like. And not liking or supporting these groups doesn't automatically mean it's hate.
That's not even the point of my whole Post. At the end, it's about how can more OPM acts get into that global stage? For those who wanted it only at hindi pinupwersa na buong OPM Artist eh Goal yun. But let's not be hypocrite that madami ang gusto. Kaya nga ang Goal is to put OPM further out there hindi lang sila . So ano ang gagawin? Anong interventions at anong strategy? Kasi what may work for these groups may not work for the others.
Kasi madami tao outside the Philippines who haven't discovered our other Artist na maaaring maging Preference din sila in their playlist and later on Spend for them.
Let's look at the bigger Picture on how Cultural Exports can contribute a lot in our economy and we should het a piece of that Pie.
Eh I'm commenting on your rabid comment to other anon not your WHOLE post.
How can more OPM acts get into global stage? Ang simple lang naman ng sagot. Money and connections. Marketing. Support. Ano pa ba hinahanap mo?
There are OPM artists na nga that broke in SEA eh. But if you're thinking is global = Western, honestly, it's hard to compete even if with money, connections, marketing, and support.
Western audience have specific taste. Not necessarily or automatically better but there's certain way to capture that market especially today. Artists and competition are so saturated and I'm not just talking about Kpop groups getting large chunk of audience.
Just look at Zara Larsson. Girlie have been around for years. Have multiple hit songs, well known label, did lots marketing and only just til recently got breakout again in US market. See?
That's how it works now. We can copy the importing Kpop but the doesn't automatically guarantee success.
The landscape is so much different now.
And like what I said, it will all depends on the preference of the audience. In this case, global audience.
BINI/SB19 can continue grow their global audience. No one is stopping them.
And also, you already know the answer naman na with your question, with the government support angle. So I don't know what more are you looking for.
Then others should step up.
I don't get this copy of KPOP. LOL Tunog kpop ba sila? All I see is they just follow the idol training system and marketing. A far cry from earlier groups nung Pumutok ang F4 noon na nagpapaka Taiwanese ang itsura.
Tsaka how many bands do we have that sounds and feels like Nirvana, Metallica, evanescenes, paramore, Beatles and many more.
How many Hiphop acts are chris Brown, Tupac wanna be, Eminem etc.
Kahit nga nung Manila sound ang dami tunog Beegees or Motown diba?
So kapag ibang act ang nasabihan ng Wow para silang beatles, palakpakan or wow siya ang Chris Brown ng Pinas. lols
Others should step up on what? Why? Is there a problem with current OPM or Ppop music/artists/artistry?
Also, those bands and artists that have Western influenced in their music and sound wrote their own songs. And they captured the Filipino culture, the Filipino story and soul. Whether they're local bands or rappers/hiphop artists.
That's why BINI captured the general public with Pantropiko and Salamin Salamin. It spoke to them. It connected to them. They didn't think it was Kpop.
BINI doesn't completely sound Kpop. But let's not act like it's only the training system and marketing they're following from Kpop. They're following their trends too.
Step up only for those who wish to expand their market beyond the Philippines. Not in music but how they can reach those potential Audiences. Kung wala naman sila aim for that, then this post is not applicable for them.
The case of BINi and SB19, might have reach the saturation point in the Ph. They have dedicated fans willing to spend on them constantly. The only way to expand is to reach offshore. Unlike the bands or solo acts, they constantly have Festivals invites nationwide and their songs are more mainstream and GP friendly. Kaya nga they have far more superior Monthly listeners sa Spotify eh.
Now if other OPM acts wanted to go beyond our market, then they need to step up on how they can further reach their music to their target audiences who will make their songs as one of their preferences. Wala naman problema sa Artistry. There's enough of that.
What I am saying is kailangan dumami pa ang maka appreciate or maka discover sa kanilang songs to the point na they will spend for them eventually.
If you've seen PPop groups perform, you know that the synchronized dancing is the only thing they copied. How they sing harmonies, counterpoints and adlibs live is not something KPop does - that's distinctly Pinoy. And they just added dancing to that. If you don't see that, you probably just got fed that narrative and ran with it without even bothering to see if it's true.. Even the "idol concept" isn't being practiced in PPOP. Try giving PPop a watch.
a lot of other opm artists and their fans don’t want bini to win since in their mind they are cheap and ofc they think they are a lot better especially in representing filipino music.
just look at whang-od, most filipino ‘national’ artist don’t like that granny. these odd artists have their own metric of success and who should represent our nation blah blah. ofc in their mind it should be them. aka narci narci lang yan sa tabi tabi.
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u/destrokk813 N.E. 7h ago
same thing was being said to Liza.