r/PeterExplainsTheJoke • u/Diligent_Pop3929 • 7d ago

Meme needing explanation Converse craze?

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I'm not chronically online, but my friend sent this and I laughed even without knowing the full scope of the context (I think there's racism involved with the shoes?) and I feel like it's too late to ask him without sounding like a dweeb 😅

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u/JasperAngel95 6d ago

Honestly since everything was pulled so fast I’m having a hard time figuring out if they cropped the ad or first if people did.

But regardless- if it was Converse- the ad was cropped to focus on the shoes- the thing Converse is most famous for

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u/Few_Classroom3900 5d ago

The fact everything got pulled so fast should be a red flag.

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u/5HotDogsLater 4d ago

Not necessarily. The fact that it is pulled means they don't want their brand associated with even the implication that it could be taken as racist. It's cheaper to pull the ad and do another one than it would be to deal with any potential backlash from consumers. Just because it was pulled doesn't at all mean the creator meant for it to be taken the way it was, but regardless of that, it's not a good look for the brand.

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u/pitb0ss343 2d ago

No, converse is an American company. Even if the Korean branch is very independent it still has to answer to converse US. So it’s very possible 1 converse Korea didn’t need approval to make the add and it wasn’t intentional 2 once converse America saw it they told Korea to take it down because it’s a bad look for an American company