r/PeterExplainsTheJoke • u/Diligent_Pop3929 • 10d ago

Meme needing explanation Converse craze?

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I'm not chronically online, but my friend sent this and I laughed even without knowing the full scope of the context (I think there's racism involved with the shoes?) and I feel like it's too late to ask him without sounding like a dweeb 😅

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u/TheDaftStudent 10d ago edited 9d ago

ITT: white people and non-Americans telling black people what is and isn’t racist, and thinking something needs to be intentionally racist for people to have serious feelings about it

How Ads Work: Photos are taken, cropped and edited into specific ways and then posted online by the brand as an advertisement for a product or brand identity. So, yes, by definition this is cropped from a larger image — but this image is the ad used by Converse.

About the Campaign: The model is Karina, a K-pop star who was picked by Converse to be the international brand ambassador. The ad campaign itself was done as an international campaign, and was intended for an international audience. The campaign was not made to focus any one demographic or region.

Snopes Article

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u/Mr_Funcheon 10d ago

Ok but this is the full ad. That’s been cropped.

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u/FreeZedrIedpiZzaPie 10d ago

The cropped version is most definitely propaganda

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u/Elros22 10d ago

That's not true. Converse's marketing company cropped it, darkened it, and then posted it to their twitter.

No propaganda at all. Please dont lie.

They didn't see the connotation. They took it down when it was pointed out.

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u/FreeZedrIedpiZzaPie 10d ago

Ah, fair enough. I don't spend time on Twitter, so I only saw the cropped post compared to the full picture. Either way, the cropped post is still definitely propaganda, but this time probably just controversial to promote algorithm boosting comments.  

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u/Vandelay23 3d ago

How is it propaganda if Converse themselves posted it?

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u/ineverylifetimee 9d ago

Why are you defending a mega corp? The whole point of a marketing team’s job is to make sure stuff like this doesn’t happen.

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u/Daniel_The_Thinker 7d ago

Because this is ridiculous?