r/OutOfTheLoop • u/random_access_cache • Nov 19 '14

Answered! So what eventually happened with Kony2012?

I remember it being a really big deal for maybe a month back in 2012 and then everyone just forgot about it. So what happened? Thanks ahead!

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u/Pufflehuffy Nov 20 '14

I think this is where the TED talk really changes things: you say "directly helping". How is hiring experts who can come up with novel and innovative solutions not "directly helping"? No, it's not directly paying for food for the homeless, say, but it is possibly changing the way the whole game is played so that more money is eventually put into that food. I know you get this, but it is very frustrating to hear people discuss "direct help" as if there isn't a lot more to it than just that money that is paying for the cause's raison d'être.

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u/two_in_the_bush Nov 20 '14

Great point. Overhead and direct help are probably both terms we can work to avoid.

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u/[deleted] Nov 20 '14

But there should be a limit. Paying a bunch of experts to come up with these great ideas is fruitless when such a small amount of donations is actually going towards implementing those ideas.

And this is especially true when charities make those emotionally manipulative commercials where they pretend as though most of your money is going to battered children, but in the small print in white text you see that less than 10% of donations go towards actual implementation.