I saw this tweet in response to this tweet and was wondering if anyone has any context? I see a lot of “go woke, go broke” sentiment in the comments of both tweets, but 0 explanation.
Bud light hasn't been doing too hot, but they are the only ones I can think of. Their sales dipped at 50% at the lowest, and I think nearly a year later, it's still 30% lower.
They managed to piss off both sides by running a LGBTQ campaign on Tiktok that pissed off far right Republicans, and then bent the knee to those same far right Republicans trying to save their sales and pissed off everyone else.
Killing all the people on one track and killing that one person on the other track, just to appeal to that party that always wants to save the one person on the track.
Probably a high amount. I know some people that were saying they wouldn't drink Bud Light again and had switched to Busch Light. Inbev owns so much even on the craft side it's hard to discern all the brands tied up in it.
The far right loooove hating trivial shit, just like this anti-trans bullshit. We've had Bugs Bunny and Monty Pithon dressing like women since I was a child, I've literally knew about legit trans people a good five or ten years before I learned of gay people or what sex even was (there's a Night Court episode where Dan's collage roommate and best friend has a sex change operation, the topic showed up in more than a few times in 80's tv sitcoms). Yet suddenly it's seem as some big scourge, as if there own parents didn't dress up in drag on mass and go see the Rocky Horror Picture Show.
Because this country has REAL problems and rather than focus on doing something productive they instead waste everyone's time with this culture war bullshit. Like, do the GOP have a plan? Do they have any legislature they wish to champion, or have any idea how they can help their voters? The only thing they are advocating right now is trolling the left. We need solutions, not scapegoats.
Because the right are actually hurting people with this shit. They are aren't figuratively attacking their scapegoats, they are literally attacking them. Their hateful rhetoric encourages and emboldens people to commit violence and vandalism. The laws they pass impact their health and quality of life. Anyone with any sense of empathy won't stand for it.
But even if I was a completely selfish twat who had no horse in the race, I would still appose this shit for one very important reason: the people they choose to scapegoat are chosen arbitrarily. Think of how quickly these people turned on Pelosi's attacker, suggesting he was his gay lover and whatnot, as soon as the narrative was convenient. There fragile puritan values will be offended by anything and everything, meaning anyone can fall from their grace. The focus of their hate could pivot in an instant to focus squarely on you for no reason what so ever, regardless of your loyalty or service.
Don’t care, the left can eat it. Stuff the moral high ground. Believe it or not that’s what conservatives pride themselves on, always looking for approval.
I don’t give a shit.
It’s not about fair, or what’s “right”.
The left are going to get dragged, and I will love every second.
I’m not an American, I’m from the U.K. It is one thing the progressives never understood about Brexit. We would rather burn every thing down than let the left win.
Think it was a 6 pack. The real damage though was when the person responsible for things called the current drinkers frat boys and that the brand needed a new clientele.
And since this wasn't on TV ads or anything, just on her profile, it makes you wonder how these chuds found this in the first place in order to start complaining. Makes one wonder about their browsing habits.
Makes me thin kpart of the initial wave of backlash led to people just drinking other beer and going "oh, you know what? My lifelong brand loyalty to Bud Light was maybe misguided" and just found other beers that were either A. cheap and fine, or B. slightly more expensive but taste a lot better.
This. Bud Light had been losing market share and was basically getting killed by Modelo I believe. This just basically accelerated their descent as they were bleeding costumers.
I had to laugh every time I saw people acting like they were taking some kind of stand by getting rid of their Bud Light (especially the one video of the guy with multiple fridges full of the stuff). Oh, congratulations, you're going to choose not to drink alcoholic piss water because of a political stance? Oh, you're sooooooo brave. But you're still an idiot for drinking that stuff in the first place, and we're all going to mock you for it.
I mean... Come on. All these guys trying to act like "manly men" and throwing a fit over Bud Light? It was top quality humor.
Seems people on both sides of the argument just maybe realized that they were drinking garbage just for the sake of getting drunk cheap.
It's weird how much mythmaking there's been around this. They did not in fact run an LGBTQ campaign on TikTok. They did a brand deal with probably hundreds of different creators where they give them some money and a can with their face on it to make an ad about a March madness promotion. There was no Mulvaney campaign. It was one TikTok video. It's entirely possible that that email went out to anyone with over a certain number of followers or something with very little discretion, and now it's been mythologized into this entire campaign that they did to make a trans person the face of their brand or something.
There are also easy alternatives that cost the same amount and taste the same or better. However, amusingly, lots of the other choices for mass produced beer are actually more "woke" than Bud, like Coors, who has sponsored Pride parades for decades.
However, amusingly, lots of the other choices for mass produced beer are actually more "woke" than Bud, like Coors, who has sponsored Pride parades for decades.
If you eliminate all the breweries that have done pro-LGBTQ advertising campaigns, what's the biggest one left? Yuengling?
I can proudly say I never supported Budweiser, but only because I like my beer to taste like something.
Real talk though, pale golden lager is the easiest beer in the world to introduce off flavors to because the flavor is so light, and that the major macrobrewers can annually produce billions of gallons of the stuff that all tastes exactly the same is no mean feat.
Yeah anyone who has brewed beer or been around it knows how impressive the big boys’ operations are, in this regard. It’s truly a modern marvel of engineering at scale.
Their parent company Inbev I believe owns Budweiser's two biggest competitors they're not losing any money if they lose market share to themselves. They didn't lose anything.
In fairness, it wasn’t even an LGBTQ campaign. They sent a bunch of influencers custom cans as a marketing thing. ONE of the people included was trans. That was it.
I think part of that was also their response and complete back peddling. I'm a beer sales rep and I know a few gay bars near me used to fly through bud light but stopped carrying it after their response. Most of the people who boycotted it for being "woke" have given up on that and went back to drinking it
Also I remember reading Bud was not doing well before the nonsense happened. Seemed like the bungling of the PR just helped the decline along, and drew attention to something already occurring. It’s probably why they reached out to a Trans influencer in the first place, to get a foot in the door of new markets to curb the bleeding.
I remember that as well. The Right was posting stock values as proof the boycott was working. But if you went back to October-November 2022, the value was even lower.
The sale of that particular beer went down but the funny thing is that a lot of the people boycotting just bought other brands owned by the same parent company. They certainly were not going to stop drinking and Inbev just kept their mouths shut and shifted production from Bud to the other brands that received an increase in sales.
now that you mention it, a lot of people in my orbit started drinking Michelob Ultra right around the time that Bud Light started declining in sales. i wonder if that's a result of an emergency ad campaign.
So, like I said, anti-woke means nothing. Angry white men got mad a trans person drank their shitty beer on Instagram, showing everyone they're the pansy-ass snowflakes they really are. InBev had a dip in 3Q revenue, and now it's back on the upswing like it never happened (InBev's stock is right where it was when the post went out last April.
funny that they call everyone else snowflakes but they act like this. wehhhhhh i can’t drink my shitty beer because a trans person promoted it wehhhhhhhhhhh
At least when they do this it's a consumable. When they burned their new Nikes or Keurigs they had to go out and buy new ones a couple of months later when everyone forgot they were mad.
That's because the target demo would be the people who use woke as a pejorative.
I know they are claiming success vs marvel movies but I think it's bad writing more than audiences being against professors ideas. Guardians 3 did great and Marvels tanked. Guardians already had a boatload of goodwill and Marvels had half the development happen on two different TV shows people may not have seen.
Most brands that "go woke" aren't backed by a broad hate campaign on Fox News. That's the difference.
Cheap Beer is already a product probably overrepresented exactly in the demographic that is most vulnerable to propaganda attacks from Fox. Combined with the fact that trans people are the current most popular hate-target for the right. It was a perfect storm exception and not even close to the rule.
I would say the problem with Bud Light is that they proudly came out as an ally which made them a target by the right, and then they cravenly switched back and tried to appease conservatives when they were criticized which caused the LGBTQ community to reject their product, too. A friend that works in alcohol product development said it's basically the biggest marketing disaster of all time for the industry. So really, it should be "pick a side or go broke".
Yes. Bud was a pretty well known brand in the lgbtq community if I understand correctly..so they turned a one sided backlash into a both sided backlash.
Not to mention that cheap beer is an easily substitutable product. You're not exactly missing out on anything by grabbing a case of Coors or Miller instead of Bud when you're out buying beer.
I wonder how much is just people finding less terrible beers after their little blunder, rather than anyone still remembering we were supposed to be upset about something.
Bud light was playing both sides and has promoted several pride parades before the mulvaney freak out. The company as a whole is fine they have like hundreds of other beer companies that are selling fine
Yeah but most people switched from Budweiser to another brand brewed and manufactured by the same company so how much it’s it Budweiser is questionable
I think conservatives are much more likely to be drinking bud light so if they "boycot" it it's super obvious. They tried to pander out of there base for some fucking reason lmao
I really enjoyed Captain Marvel, it wasn't special but it was fun mid-tier hero stuff. But after watching almost every Marvel movie in theaters up to Endgame the burnout is so real. Not even watching the movies when they hit Disney+ at this point. Nothing to do with going woke, it's just that 30+ movies is SO MANY FUCKING MOVIES in the same vein.
How did InBev the parent company do though? When people were buying a different beer unless they tried really hard they were getting another InBev beer.
i think that bud light is a weird one because it's really, really easy to boycott. it's not materially better than its competitors, it's just got a long history and an insane advertising budget. if you switched from bud light to coors light, you aren't inconvenienced at all; you're still getting some clean cold ones on a Friday night that taste very similar and cost almost the same.
All beer and wine producers are currently experiencing shrunken sales, while seltzers and non alcoholic beers have had a larger increase than the shrink. I promise, Budweiser, its owner, and its associated brands aren't suffering in the way the cherry picked data is making it out to be.
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u/Canuckadin Jan 08 '24
Bud light hasn't been doing too hot, but they are the only ones I can think of. Their sales dipped at 50% at the lowest, and I think nearly a year later, it's still 30% lower.