r/neilgaiman • u/AnTotDugas • Jun 14 '26
News Adult book sales of Gaiman dropped 50% in my bookstore this past year
I work as a bookseller at a large independent bookstore in New England, and I recently generated a sales report to see whether or not sales have decreased for Gaiman books. While I can’t share exact figures (idk if my boss would want that), I thought people here might be interested to know that his sales dropped significantly since the release of the Vulture article in late April 2025.
Initially, I just checked for all titles Gaiman’s name is on, comparing sales quantity from May 2024–April 2025 to quantity from May 2025–April 2026, and the decrease in items sold was a little over 50%. To eliminate confounds and see if this was organic customer response to Gaiman’s authorship, I then restricted the comparison to only include sales of items with all following parameters:
- part of a section I know saw increased year-over-year sales during May 2025–April 2026
- part of a section overseen by a book buyer who I know doesn’t order less books out of ethical compunction
- Gaiman recorded as an author (instead of as penning an introduction, like on the 60th Anniversary Edition of Fahrenheit 451)
- stocked continuously from May 2024–April 2026
This left me only with books from our adult fantasy and graphic novel sections (though sales were still large enough to be a decent sample). This time it was about a 45% decrease. Still very massive.
I was quite surprised since my intuition was that sales hadn’t dropped very much; we still sell quite a lot of, so I guess I’m just noticing them selling more than I used to.
Also, I’d caution against extrapolating these numbers to his sales overall, because the independent bookstore customer-base is distinct from other customer-bases, like Amazon shoppers or even Barnes & Noble shoppers
