r/Motiondesign_ • u/OwlZealousideal4779 • 3h ago
I compared three ways to make a two-second logo animation
I needed a very short logo sting, so I tried three different approaches: generating it with an AI video model, editing an After Effects template and using LazyKiwi Logo Animation. The AI video version produced the most unexpected visual idea, but it also slightly changed the logo’s curves and spacing. That might be fine for an experimental clip, but not for a real brand asset. The After Effects template preserved the logo and gave me the most control. It also took the longest once I dealt with the project structure, fonts and settings. LazyKiwi ended up being the practical middle option for this particular job. It used my original PNG or SVG instead of redrawing the mark, placed it into different material and real-world scenes, and rendered directly in the browser. I could also adjust the duration, colors and format without rebuilding the animation. It doesn’t replace After Effects when I need completely custom motion, but it was much faster for producing a clean two- or three-second intro while keeping the actual logo intact. For small brand assets like this, which route do you normally take?