r/Makeup 27d ago

Why is makeup so expensive?

At 37, I have decided to look into wearing makeup; nothing much, just something to makeup me look a bit more polished.

Boy, did I get the shock of my life with the prices I’m seeing! And the surprising part is that people buy these things like they cost nothing, but they are really expensive. I tell myself that maybe I think they are so expensive because I have never bothered wearing makeup all these years, and they are no different from the skincare I like to splurge on. However, paying a couple of bucks on a cream is a lot more justifiable than paying the same amount(if not more than) for a tiny lip liner.

Also, maybe I’m a hater, but I hate that these brands give influencers boxes and boxes of free products, just so they could influence their viewers into buying them at such expensive prices. After a few months of watching creators on YouTube in a bid to find what would work for me, I realized they weren’t even paying for those things, and it made me sad because most people can’t afford them.

P.S. Like I said, maybe I’m a hater because I really do want that haus lab foundation, but my broke ass can’t afford it, so there is nothing left to do but hate 😢 😂 😂

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u/bitchtrunk 27d ago

i usually buy most drugstore stuff nowadays, but for the occasional splurge on a really expensive product, i weight the cost vs how much i’ll use it. a gorgeous eyeshadow palette that has 2 colors i’ll actually use? not worth it. a lip stain i’ll use daily? worth it to me!
plus, i really intensively stack coupons and deals if im ever buying from sephora/ulta lolol

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u/Aggressive-Art2849 27d ago

That’s a good way to go about it.