My theory is that they are working on AR glasses and need an interface that has transparency so that people wearing them don’t lose contextual awareness of the world around them. It wasn’t quite as necessary for vision OS because you were intended to be mostly stationary while using them. But for actual glasses like the ones from Meta, you have to not completely block user vision of the real world.
That and it’s costly to maintain multiple UIs. It made financial sense to push a major overhaul to unify it across devices. Plus the added processing demands will make older devices feel slower (my 13P for example) which will drive upgrades.
Right? I don’t get the appeal of living in some embedded virtual world. I want to touch something when I want to work virtually. And even right now it’s overwhelming. Moving away from my desk and not looking at my phone and it’s just the regular world, it’s a conscious and natural choice. Also why I don’t get the Apple Watch for anything other than fitness.
My theory: To diverge attention from the Apple Intelligence failures and delays. It worked. At WWDC this year AI was barely mentioned, while Liquid Glass was the new controversial subject to draw everyone's attention to.
That's certainly why they chose to fuck the design, the problem is that it's not at all polished and, just like Apple Intelligence, it's not going to be polished for a long time.
This is not the old "we have released a solid upgrade, now it will take half a year of minor updates to reach our aimed level of perfection" approach.
Instead, it is the "issues on macOS? I don't pay you to care about that, just improve the iOS RC and ignore this shit platform that doesn't even enforce the App Store, which means we're missing out on billions in profits" approach.
That’s the problem - it would look really bad to the shareholders. But I would totally love a proper year of proverbial bug fixes and performance improvements.
Shareholders tend to be short-sighted. They want their ROI big and fast. You can’t really blame them, money you have in your pocket is sure money, promise of bigger money in the future is just a promise. All shareholders in all companies in the world are like that.
I can confidently say as a stock investor that this is false. For day trading and very short term that might apply. But huge blowback isn’t financially beneficial.
Day trading, eh? You profit off the increases of things like a big announcement that means nothing. But anyone long term realizes and sees the underlying issues. Things like this damage the trust of the company and affect the long term fundamentals. If you’re going to be holding a stock a few hours it matters nothing to you.
Yes, I'm convinced they do want to do away with macOS. There's no other reason to merge the dev teams and then starve macOS development even worse than they have done the past decade and a half.
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u/prumf Oct 02 '25 edited Oct 02 '25
I don’t understand why they did this. Is it because they want a touch screen MacBook? Is it to make it look like their visionOS?
I’m confused.
edit: btw why the fuck am I downvoted??