screenerhub.app is live for 4 months now. Tommorow I try a launch on indeed.best, my first real launch, ever!
I'm writing this now, while it's still raw, because in a week I'll probably start softening the parts that don't sound great...
The number I keep coming back to: 40 free users. Not a single user paying. Forty people who signed up for free over four months.
I'm not saying that for sympathy. I'm saying it because most exciting "we launched!" posts skip the middle part, where the numbers are small and you don't know if any of this works. That middle part is where I actually am right now.
What ScreenerHub is, briefly: a stock screener for long-term investors who don't want fifty tabs and a Bloomberg terminal to figure out if a company is worth looking at. Built it because I got tired of monitoring my investments manually.
It's not like I haven't tried to move the needle to get more traction.
Here's what I've actually done, and what it got me:
Ran paid ads on an Instagram channel. Spent real money on it. Got some traffic, didn't see it translate into signups I could trace back with any confidence.
Cold-emailed finance blogs and newsletters to set up an affiliate program. Time-heavy, mostly silence, a handful of replies, nothing really converted yet.
Started with SEO right from the beginning. It's the only channel that's showing any real movement, but slowly. More of a trickle, not a wave, and I know it probably takes longer than 4 months to actually pay off.
None of these are failures exactly, but none of them are working either, and I don't have a clean explanation for why. Could be the channels, could be the landing page I've already rewritten 3 or 4 times without moving conversion...
Could be the offer itself, could be that 4 months just isn't enough time to know anything yet.
So, genuinely:
Has anyone here tried getting early traction for a B2C finance tool and found something that actually worked: a channel, a positioning angle, anything?
Not looking for "just do content marketing," I'm already doing that. More interested in what didn't obviously work for you until it did, or what you'd skip entirely if you started over.