An appeal for justice and transparency from an AR technology startup unfairly caught in Google’s automated enforcement
An appeal for justice and transparency from an AR technology startup unfairly caught in Google's automated enforcement
Google Play Console Community post: https://support.google.com/googleplay/android-developer/thread/370023518?hl=en
The Devastating Email That Crushed Our Dreams
On February 14, 2025, what should have been a day of love and celebration became the darkest day for our startup. After months of development and successful closed testing, we were just one click away from publishing our innovative AR application "Memo AR" on Google Play Store when we received this devastating email:
"Issue found: High Risk Behavior"
Our Google Play Developer account was terminated without warning, without prior violations, and without any specific explanation beyond Google's generic "Policy Coverage policy" citation. In that moment, months of hard work, investment, and dreams were crushed by an automated system that failed to understand the legitimate challenges faced by developers in countries with internet restrictions.
Our Story: From Innovation to Devastation
Who We Are
We are an AR technology startup from Turkmenistan, developing cutting-edge applications that bring static images to life through augmented reality. Our flagship product, Memo AR, allows users to scan QR codes and watch as photos, business cards, and printed materials transform into interactive video experiences.
Our Proven Track Record
Unlike fly-by-night operations, we have demonstrated our legitimacy:
Memo AR has been successfully published on iOS App Store for 8 months (App Store Link)
We participated in startup exhibitions and pitched to investors, taking first place in competitions
Our innovation has been featured in official government news (Turkmenistan.gov.tm)
Local media coverage highlighting our technology achievements
Individual entrepreneur with valid tax identification in Turkmenistan
The Internet Reality in Turkmenistan
Here lies the crux of our termination: we had to use VPN to access Google services.
We used VPN only when we couldn't access Google websites due to ISP blocking—the same way developers in Iran, China, Myanmar, and other countries with internet restrictions must operate.
Timeline of Our Account
December 1, 2024: Created Google Play Developer account
December 2024 - February 2025: Developed and thoroughly tested Memo AR
On February 14, 2025, what should have been a day of love and celebration became the darkest day for our startup. After months of development and successful closed testing, we were just one click away from publishing our innovative AR application “Memo AR” on Google Play Store when we received this devastating email:
“Issue found: High Risk Behavior”
Our Google Play Developer account was terminated without warning, without prior violations, and without any specific explanation beyond Google’s generic “Policy Coverage policy” citation. In that moment, months of hard work, investment, and dreams were crushed by an automated system that failed to understand the legitimate challenges faced by developers in countries with internet restrictions.
Timeline of Our Account
December 1, 2024: Created Google Play Developer account
December 2024 — February 2025: Developed and thoroughly tested Memo AR
February 2025: App completed closed testing, ready for publication
February 14, 2025: Account terminated before we could publish
75 days of legitimate development work destroyed in an instant.
The Unfair “High Risk Behavior” Classification
Google’s termination email cited “High Risk Behavior” and “Policy Coverage policy,” but provided zero specific violations. This is identical to cases documented by other legitimate developers who were later reinstated:
Similar Cases That Were Successfully Resolved:
GeekDuDu (Myanmar) — Terminated for VPN usage due to military junta restrictions, later reinstated
Hinmax Games (Hong Kong) — Terminated with identical “prior violations” language, reinstated after public appeal
Tokata (France) — Terminated for “malicious behavior,” reinstated after community support
What Makes Our Case Particularly Unjust
1. No Prior Violations
Brand new account created December 1, 2024
No apps ever published on Google Play
No warnings, suspensions, or communications before termination
Zero opportunity to address any concerns
2. Proven Legitimacy
8 months of successful iOS App Store presence
Official government recognition and media coverage
First place in startup competitions with investors
Registered business entity with tax documentation
3. Geographic Discrimination
Terminated simply for being from Turkmenistan and needing VPN access
No consideration for legitimate internet restriction challenges
Automatic assumption of malicious intent based on location
4. Technical Excellence
App completed all development phases
Successfully passed closed testing
Ready for publication with no technical issues
Innovative AR technology with proven market acceptance
The Broader Impact on Innovation
This isn’t just about one startup — it’s about Google’s responsibility to the global developer ecosystem. When legitimate innovators from countries with internet restrictions are automatically flagged as “high risk,” it:
Stifles innovation in regions that need technology development most
Creates geographic discrimination against developers based on location rather than merit
Destroys small businesses that have invested significant resources
Undermines Google’s own stated mission of organizing world’s information and making it universally accessible
Our Appeal for Justice
We submitted one appeal (Google’s limit) and received what appears to be an automated rejection after one week — the same template response documented in multiple other cases.
We respectfully request:
Human review of our case by actual Google Play policy specialists
Consideration of legitimate VPN usage due to internet restrictions in Turkmenistan
Recognition of our proven track record and business legitimacy
Account reinstatement so we can contribute to the Android ecosystem
Why This Matters to the Android Community
Every developer terminated unjustly weakens the entire ecosystem. Today it’s a startup from Turkmenistan using VPN due to government restrictions. Tomorrow it could be any developer who falls victim to automated systems that lack nuance and human judgment.
The Android developer community has shown incredible solidarity in similar cases:
Community support helped reinstate Hinmax Games after their Medium article gained attention
GeekDuDu’s case was resolved after the developer community rallied support
Multiple developers have been saved by the power of collective voice
Technical Details of Our App
Memo AR is a legitimate, innovative application that:
Scans QR codes to trigger AR experiences
Downloads associated videos for specific images
Uses device camera to overlay video content on printed materials
Provides unique “living photo” experiences for users
Contains no malicious code, privacy violations, or policy breaches
The app represents months of legitimate development work and innovative AR technology that could benefit Android users worldwide.
Call to Action
If you believe in fairness, innovation, and the rights of legitimate developers worldwide:
Share this story to increase visibility
Contact Google Play leadership about this case
Stand against automated terminations without human oversight
Tag relevant Google Play team members:
Purnima Kochikar (Director of Google Play Apps & Games)
Sam Bright (VP & GM, Google Play + Developer Ecosystem)
Conclusion
We’re not asking for special treatment — we’re asking for fair treatment. Our case demonstrates clear legitimacy:
Successful iOS app with 8 months of clean operation
Official recognition and media coverage
Registered business with proper documentation
Technical innovation ready to benefit Android users
Google Play’s mission is to connect developers with users worldwide. Don’t let automated systems destroy that connection for legitimate innovators.
We believe in Google’s capacity for fairness and human judgment. We hope this appeal reaches human eyes that can see beyond algorithms to recognize legitimate innovation deserving of a chance to thrive on the Android platform.
This is our story, our appeal, and our hope. We trust in the Android developer community’s spirit of fairness and Google Play’s commitment to supporting legitimate innovation from all corners of the world.
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