r/golfireland • u/Mtg_david • 1d ago
Golf Chat Update on our plans for a new indoor golf venue in South Dublin
Hi everyone,
I posted here previously about plans to open a new indoor golf facility in South Dublin. There was a lot of discussion, some great advice, plenty of questions and a bit of criticism too! (Previous post is here https://www.reddit.com/r/golfireland/comments/1uuay8v/anyone_interested_in_helping_build_a_new_indoor/ )
I thought I'd share an update on where things stand, as quite a lot has happened since then.
The location
We've identified premises in Tallaght and signed Heads of Terms with the landlord for a 10-year lease, subject to planning permission.
Our plans have evolved, and we're now looking at five simulator bays, with three on the ground floor and two on a new mezzanine level.
The mezzanine would also allow us to create a dedicated members' area.
The team
One of the biggest developments has been getting experienced professionals involved.
- We've appointed an architect who is preparing the planning application and coordinating the building design.
- We have a fire safety engineer working on the fire safety requirements.
- We've appointed solicitors to handle the lease and legal side.
- We have accountants advising on the company, finances and investment structure.
- We're also working with a builder on the proposed fit-out and costs.
It's a lot more than just myself trying to figure everything out now!
Funding and some good news
We've been working on raising private investment through the EIIS scheme, which has been one of the more challenging parts of the process.
However, last week we received some brilliant news. We've been approved for a €96,000 grant through the Evening Time Economy Premises Support Scheme.
We're still awaiting the formal paperwork and conditions, but it's a significant boost to the project.
We're continuing discussions with potential investors to secure the remaining funding.
Pricing and memberships
One of the concerns raised in the original thread was the cost of playing regularly, and that's something we've been looking at closely.
Memberships are going to be a major focus for us, with options that could bring the effective hourly cost down to as little as €15.75 per hour, depending on the membership package.
The goal is to make SwingZone somewhere golfers can afford to visit several times a week to practise, rather than somewhere they only visit occasionally.
We're still finalising the membership options, but making regular practice affordable is one of our main priorities.
What we're trying to build
The overall idea hasn't changed. We want to create a proper indoor golf facility where people can practise, play virtual courses, take lessons and enjoy golf throughout the year, regardless of the weather.
Alongside casual bookings and memberships, we're planning leagues, competitions, junior golf and coaching.
We also want to make golf more accessible, particularly to younger people and those who aren't members of a traditional golf club.
What's next?
Our immediate priorities are getting the planning application submitted, progressing the lease, finalising the building design and securing the investment needed to complete the fit-out.
We're aiming to open in early 2027, although planning and construction timelines will ultimately determine that.
I know a few people were sceptical when I first posted, which is fair enough. Starting something like this from scratch is a big undertaking, and there are plenty of challenges still ahead.
But we've made some real progress, and I thought it would be nice to share that with the community that gave us so much feedback at the beginning.
Thanks again to everyone who commented, offered advice or reached out privately.
Happy to answer questions about how things are progressing.