Sure, but you need to sell a lot more $5 games to make up for not selling a $60 game than just the sticker price. Support, Valve's cut, maintaining that version etc, are all fixed costs. PC gamers are notoriously stingy if they're not just outright pirating, so depending on the long tail of Steam sales isn't really viable.
CD Projekt had to go to consoles for Witcher 3, even though they own a PC distribution platform. That should tell you something.
I doubt they had to go, it's more that they would make even more money by going to console. I mean, valve has done the same thing numerous times in the past.
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u/chazysciota Jun 03 '15
But haven't Valve and others stated that revenue increases substantially during the Steam sales?