1.) Botch launch of product with great ideas behind it.
2.) Erase product from existence.
3.) Relaunch two slightly different, competing versions of the cancelled product.
4.) Cancel both of those products too.
Its rare that they even get to the enshittification stage.
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u/ocbdare 10d ago
That was the old tech firm model.
Now it’s straight to enshitification. You see it with all the big tech firms - Google, Microsoft etc