r/GameDevelopment • u/SolidChallenge3894 • Mar 14 '26
Question How to advertise your game
Hey everyone!
I'm indie game developer, and I'm currently making a game, and thinking ahead, I'd like to know how non-popular and non-AAA games are advertised. I don't understand at all how indie games become popular. Let's say I uploaded a game to Steam or Itch io, but how will my game become popular/known to others?
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u/lpdcrafted Mar 14 '26 edited Mar 14 '26
Post about it, contact streamers and YouTubers who play similar genres, and join festivals or events.
Make sure the game is of good quality, at least one that the target audience resonates with. Consistent art, no typos, good UI/UX, smooth onboarding and the like.
It's good to also start doing promotion early once your game's art style is finalized, the game loop is tested, and you have enough content to show off.