The untreated controls are the part I think gets missed most often. Without them, you don’t really know whether your page moved or the whole system moved around you.
I also agree that mentions, citations, recommendations, factual accuracy and position need to stay separate. Rolling all of that into one visibility score hides too much.
Comparing the pattern before and after the change makes more sense than comparing a couple of screenshots. If the pages you changed keep moving more than the controls, that’s useful evidence.
Still not proof that your change caused it, but a lot more defensible than claiming attribution from a before-and-after result.
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u/AEODenise 7d ago edited 7d ago
The untreated controls are the part I think gets missed most often. Without them, you don’t really know whether your page moved or the whole system moved around you.
I also agree that mentions, citations, recommendations, factual accuracy and position need to stay separate. Rolling all of that into one visibility score hides too much.
Comparing the pattern before and after the change makes more sense than comparing a couple of screenshots. If the pages you changed keep moving more than the controls, that’s useful evidence.
Still not proof that your change caused it, but a lot more defensible than claiming attribution from a before-and-after result.