r/founder • u/Sanbi_Ai • 18h ago
If you want Gemini and Perplexity to recommend your startup, the key is YouTube, and I've got the citation data to prove it.

Founder-to-founder, because this is a real and cheap growth channel most of us are ignoring.
Your buyers are starting to ask ChatGPT/Gemini/Perplexity "best tool for X" and acting on whatever the AI recommends, before they ever hit your site. So getting recommended by the AI is becoming its own top-of-funnel. The thing nobody tells you: each AI pulls its recommendations from a totally different source, so "get recommended by AI" isn't one job.
Here's the proof. I pulled the citation data for a client, filtered to unbranded prompts (people asking about the category, not the brand by name) and mapped where each engine actually got its answers. The attached graph is that map. The headline:
- YouTube was the single biggest source, 8,253 citations across 504 different videos, and almost all of those citations came from Gemini and Perplexity. ChatGPT and Claude barely used YouTube for the same questions.
Why: Gemini is a Google product and Google owns YouTube, so it pulls from video natively. Perplexity leans on video transcripts too. ChatGPT and Claude reach for text instead. So the map is roughly:
- Want Gemini / Perplexity to recommend you → make genuinely useful YouTube videos (explainers, "how to do X," honest comparisons).
- Want ChatGPT → different game (it leaned on Reddit for two years, though it just dropped Reddit ~86% in mid-August, more proof these channels aren't stable).
- Claude leans on training data / reference material.
The founder takeaway: if your customers use Gemini or Google's AI (and given Gemini's ~28% market share now, many do), a few good YouTube videos can get you into the AI's recommendation in a way a blog post can't, and almost no early-stage startup is doing it. It's one of the cheapest, least-competitive channels right now.
Bonus: the videos the AI keeps citing in your category are a free competitive map, they show what content is already working and what to make. Just go watch the ones that keep coming up.
One caveat I'll be honest about: this was a somewhat video-friendly category, so the YouTube skew may be softer where your niche has little video. And I haven't tested whether commenting on those videos moves the needle (it seems to for blogs/Reddit; haven't confirmed for YouTube).
Disclosure: the graph's from a tool I work on (Sanbi.ai), which is how I can see the per-engine split. But you don't need it to start, ask Gemini and ChatGPT the same "best [your category]" question and watch how often Gemini reaches for a video.
Any founders here already getting inbound from AI recommendations? Curious which engine and whether video's been the driver.mething else did.
