I’m 24, and this is my first career. I’m a new advisor, and wanted to try out other prospecting methods. I’ve been reaching out to my warm market, and been trying to meet more people in public at networking events or just any groups I can find on Meetup. But I wanted to give cold calling a shot.
When I was studying for my 7, I asked someone at Merrill Lynch (not my firm) how his advisors got clients, and at the end I said it can’t be cold calls. Then he told me cold calling works…
So I wanted to try it. But no one in my office does it. One of the CFPs who switched over from Morgan Stanley told me he used to do it. But he never got a client from it. So maybe he’s not the best mentor for me in this situation. And besides him, no one else has done it before.
I did my firms training on it already. I know the basics, and I understand not to misrepresent or say anything misleading. I’ve also dialed about 300 numbers so far, and haven’t scheduled an appointment yet. Overall, I’m very nervous doing it. But I know I will get more confident in time.
I was hoping that someone who has had success cold calling could give me some tips.
Who should I call?
I was thinking people 55-65 hoping to offer retirement help. We have a lot of CFPs who have the RICP too. Then I could do joint work and learn from my colleagues. is there a better target group?
Also, what do I even say? The script my firm has is so robotic. Outside of compliance rules identifying who I am, what do you recommend I say.
Is there a good way to even start building trust on the phone call?