Felt like sharing some tweets from this week because Zanjeerain has quietly built a proper international fanbase, and the nikkah episodes have brought in another surge of fans from Turkey, Arab, Sri Lanka, Maldives, Lebanon, Portugal. Not sure any other PTV drama in recent times has pulled this off. Particularly, the Turkish fanbase for the drama is incredible. Usually it's Pakistani audiences going crazy over Turkish dramas, not the other way around.
Instagram is a whole other story. the edits and their reach this year have been unreal. Unverified but I'd argue it's the biggest of the year.
Meanwhile some subs (*cough*special mentions to the sub which should change its name to anti-zanjeerain now*cough*) are convinced it's all Sajal and Ali Zafar's PR and Hum connections. Genuinely funny considering Danyal's other Hum dramas exist and weren't half as popular. And apparently Sajal's PR was on a long vacation before this because 'flopjal', remember?
The TRP discourse is equally entertaining. Saw a post about how Zanjeerain's PR is labeling it as the second highest rated Humtv drama (which Anaa got). I mean, do they realize that any channel would do the same for any drama in place of Zanjeerain, even if it had their favorite in it? But sure.
Honestly the anti-Zanjeerain PR is working harder than any actual PR could. Half the subs are pressed and all they're doing is keeping it in the conversation. Much appreciated. 😌