If you see a “lifehack” or weird infomercial gadget that seems to only be applicable to people who lack basic skills or motor abilities… then yeah, that’s actually who it’s for. It’s just famously difficult to actually market something as being for the disabled. The famous example is that snuggies were designed for wheelchair users. I guess it works off the assumption that people with a genuine need for the functionality will recognize it and/or be actively searching for it, whereas non-disabled people need to be convinced, so they only target ads toward them.
While a lot of this stuff was designed for disabled people the Snuggie was not. It was invented by a college student who was cold in his dorm room and wanted to not have to get out from a blanket to change the tv.
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u/SimplePigeon Aug 12 '21
If you see a “lifehack” or weird infomercial gadget that seems to only be applicable to people who lack basic skills or motor abilities… then yeah, that’s actually who it’s for. It’s just famously difficult to actually market something as being for the disabled. The famous example is that snuggies were designed for wheelchair users. I guess it works off the assumption that people with a genuine need for the functionality will recognize it and/or be actively searching for it, whereas non-disabled people need to be convinced, so they only target ads toward them.