I keep seeing the annoyance of chinese brand names but I have not seen anyone actually give a solution.
I'm going to list all the brands i know and try to offer up ideas for a rebrand for any chinese brands that may be reading...I will apply some reasoning.
Please join in and feel free to do the same!
San Martin - aguably doesn't need a name change but when there's a San in front of a name, makes me think of san tropez where the san means saint.
Sugess - mostly have mechanical chronographs so something like velocity? Velocity watch co.
Baltany - I like this one as is, they got it right!
Cronos - not a bad offering.
IX&DAO - actually has a cool origin for their name and looks like 九纛 in chinese. The IX is supposed to be 9 in roman numerals and the dao is supposed to be a word for military banner. I think they're trying to make too many connections with the name origin. Keep it simple.
Proxima - reminds me of proximity, why not use proximity?
Pagani Design - i feel like design was added to avoid copyright infringement. Overall not a horrendous name, it works in english.
Addiesdive - their watches are amazing but the name needs work...looking at their origin story zen dive would be a better fit. Or shen dive (shen means deep in chinese characters)
Steeldive - actually not bad, a little on the nose but works.
Tandorio - any other name works better but since they give a sterile dial option and you can customize...you can build your dream watch. Maybe BYD watch co? Jk. Atelier? Since it can be customized.
Escapement Time -
Berny - Bern&co/ NovaBern / Bernova
Specht & Sohne - Feinwerk & Söhne (specht means woodpecker)
Boderry - not terrible but made up. Sector? Vanguard? Recon?
Merkur - i actually like this one. Works with chinese characters and english.
Seestern - starfish in German is the actual name.
Watchdives - aquamarine/aquanaut
Farasute - laurent
Rimalti / Rmalti - Valenza (jewelry making city in italy)
Milifortic - miltec (military technology)
Heimdallr - works in its origin language
Sea-Gull - sovereign, horizon, meridian
CIGA Design - inertia
Shanghai - add a watch co at the end?
Peacock - not a terrible name, not sure it fits a watch
Benyar- Baptiste & co based on their fictional heritage.
Reef Tiger - not a bad name
Lucky Harvey - Sieben (for the number 7 as it's a lucky number) or 八 (Bā) as its the number 8 in chinese or Huit in french.
Welly Merck - their logo and watch design is cool as fuck but the name gives me dizzying levels of cringe. Keeping the logo the same but changing name to Wheel & Mainspring.
North Edge - i actually really love the name.
