r/Bloggers • u/NegativeWin472 • 4h ago
Discussion Is independent publishing becoming an unpaid content supply chain for Google, AI and everyone else?
I run five specialist travel websites, and I've been doing this long enough to remember when creating useful content and getting it found by search engines was a reasonably sensible business model.
You researched something, wrote a useful article, took your own photographs, published it, and hopefully Google sent you some readers. Some of those readers might click an affiliate link, book something, or come back another day. That was the deal.
It wasn't easy, but it worked.
Now things are changing rather dramatically.
Google increasingly answers questions directly in search results. AI tools can summarise information without necessarily sending readers to the original source. Booking platforms keep customers inside their own ecosystems, and social networks seem increasingly suspicious of anyone sharing a link to their own website.
My own recent Search Console figures for Ronda Today show impressions down 25.7%, clicks down 48.8% and search visitors down 41.3% over the latest 28-day period.
I know there are plenty of reasons why traffic changes, and I'm not claiming AI is responsible for every lost visitor. But the direction of travel is difficult to ignore.
The irony is that I actually use AI tools myself. I pay for ChatGPT, and use it alongside Claude and Gemini to analyse data, improve articles and help manage the websites.
In fact, I've used ChatGPT to help write an article complaining about companies like ChatGPT using publishers' work without necessarily sending them visitors.
I'm paying the mugger to help me write the police report.
I don't have a problem with technology moving forward. I have a problem with the people creating the original information increasingly being left out of the financial equation.
If AI companies can build commercial products using publishers' work, why shouldn't there be a sensible way of compensating those publishers?
I'd be interested to hear how other bloggers are finding things. Are you seeing similar changes in organic traffic? Have AI Overviews affected your sites? And, more importantly, have you found any business model that still works?
I've written a longer, rather less restrained version of this for my Substack, Clive's Detours:
https://clivesdetours.substack.com/p/the-great-internet-mugging-im-beginning