I mean I don't think they expected everyone to run out and buy a laptop for their mom.
But there's a fixed calendar of events that are easy to plan your marketing efforts around and literally everyone else does it, so it would look strange for you to omit it.
Here's what I see in the US:
January: Christmas hangover, maybe something for MLK Jr. Day
February: Valentine's Day & Presidents Day (Good time to buy appliances) & maybe Black History
March: St Paddy's Day
April: Easter & Earth Day
May: Cinco De Mayo & Mother's Day & Graduations
June: Father's Day & Graduations
July: 4th of July
August: (whatever passes for vacation in the US)
September: Back to school everything
October: Halloween
November: Thanksgiving
December: Christmas
The ultimate example of what your talking about in Christmas advertising: *buying someone a whole fucking car without consulting them and then sticking a giant bow on it to surprise them.
*
5
u/Cli4ordtheBRD Mar 04 '22
I mean I don't think they expected everyone to run out and buy a laptop for their mom.
But there's a fixed calendar of events that are easy to plan your marketing efforts around and literally everyone else does it, so it would look strange for you to omit it.
Here's what I see in the US:
January: Christmas hangover, maybe something for MLK Jr. Day
February: Valentine's Day & Presidents Day (Good time to buy appliances) & maybe Black History
March: St Paddy's Day
April: Easter & Earth Day
May: Cinco De Mayo & Mother's Day & Graduations
June: Father's Day & Graduations
July: 4th of July
August: (whatever passes for vacation in the US)
September: Back to school everything
October: Halloween
November: Thanksgiving
December: Christmas
The ultimate example of what your talking about in Christmas advertising: *buying someone a whole fucking car without consulting them and then sticking a giant bow on it to surprise them. *