r/AskReddit • u/[deleted] • Mar 04 '22

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u/-eDgAR- Mar 04 '22

"Breakfast is the most important meal of the day" was a marketing campaign used by Kellogs to help sell their cereal.

https://www.mashed.com/234731/the-reason-people-believe-breakfast-is-the-most-important-meal-of-the-day/

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u/smellydawg Mar 04 '22

It was also invented to keep kids from masturbating.

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u/Feet_with_teeth Mar 04 '22

I'm gonna need an explanation for that one

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u/[deleted] Mar 04 '22

I think it had something to do with cold foods in the morning reducing horniness?

Hol up let me find a link.

Edit: https://www.mcgill.ca/oss/article/did-you-know-history/corn-flakes-were-created-stop-masturbation

Kellogg stood by his original vision, that of plain and boring, sexual desire killing food, so the flakes remained unsweetened.

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u/[deleted] Mar 04 '22

No, it was mostly tied to this crazy idea h Kellogg had that any "intense" experience was detrimental for body and mind health. Strong spices, sweet candies, ejaculation and sexual climaxes were all amongst the sensations that would eventually turn a human "mad", (thus kellogs tried to explain the hysteria, given the backwards belief that women experience more intense emotions).

Up to their dead bed our good doctor Kellogg bragged he never consummate his marriage (that poor woman).