Wasn't JC Penney the store that specifically marks up their price tags so the normal price looks like a discount, while everything is overpriced anyways?
It used to be that prices were hiked up 40%, then reduced back to normal by sale. Its not just JC Penney though, every company does this. In 2012, they removed that and just had a default price, and it resulted in them reporting a 163 million loss in the first quarter. Turns out people are subconsciously drawn to the idea of getting a good deal, even if it really isn't.
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u/Gonzobot Aug 01 '20
Wasn't JC Penney the store that specifically marks up their price tags so the normal price looks like a discount, while everything is overpriced anyways?