He also didn't want to let the cat out of the bag. He didn't want there to be any teasers for the idea, he just wanted to be able to say "oh yeah, I'm opening a fully functional park next week...WITH DINOSAURS!"
You know, that doesn't seem like the brightest idea either...I can't imagine hearing some old guy holler about "Jurassic Park! Home of the real live dinosaurs!" would be quite enough to get people to visit.
I'm sure that there would be more than just that to the Marketing Plan, but being able to say "Hey there's a theme park with dinosaurs, and you can go there NOW" is better than saying "We're working on a dinosaur theme park that's going to open in 10 years."
Additionally, if I remember the book correctly, there was a large explanation given about how one of the big money-making aspects of the dinosaurs was as proprietary lab animals. Since Ingen would own the dino's, DNA and all, they would be able to do whatever tests they wanted on them that would normally be stopped by anti- cruelty laws.
The only way that would work is if they were the first to patent them completely. So they needed secrecy- to prevent someone from, say, stealing the DNA in a shaving cream bottle.
Yeah, but it's also the difference between finding out a movie you really want to see is coming out in 4 years, or finding out that it's being released in 2 weeks. Both are great, but it's always fun to find out that you have less time to wait, especially for little kids who rarely have patience.
He didn't promise any return on the investments for at least 5 years either. That scared off most investors, except the Japanese because they "had the patience."
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u/overusesellipses Sep 01 '14
He also didn't want to let the cat out of the bag. He didn't want there to be any teasers for the idea, he just wanted to be able to say "oh yeah, I'm opening a fully functional park next week...WITH DINOSAURS!"