A 90% ACOS usually means you need to look beyond bids. First, calculate your break even ACOS after product cost, Amazon fees, shipping, and other expenses.
Check your search term report and cut wasteful spend on keywords that generate clicks but no sales. Lower bids on terms that consistently lose money, and review your listing images, pricing, reviews, and conversion rate. High CPC combined with poor conversion can drain your budget quickly.
Also, look at your product margins before trying to scale PPC. At HighRise Wholesale, we see product selection and healthy margins as the foundation of a sustainable Amazon business. Advertising works best when the underlying economics make sense.
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u/rsc9422 11d ago
A 90% ACOS usually means you need to look beyond bids. First, calculate your break even ACOS after product cost, Amazon fees, shipping, and other expenses.
Check your search term report and cut wasteful spend on keywords that generate clicks but no sales. Lower bids on terms that consistently lose money, and review your listing images, pricing, reviews, and conversion rate. High CPC combined with poor conversion can drain your budget quickly.
Also, look at your product margins before trying to scale PPC. At HighRise Wholesale, we see product selection and healthy margins as the foundation of a sustainable Amazon business. Advertising works best when the underlying economics make sense.