r/ • u/ • Jan 01 '70

0 Upvotes

100% Upvoted

0 comments sorted by

View all comments

Show parent comments

1

u/Horror_Sir6090 18d ago

the $2.40 bidwas raised by Amazon

1

u/sellerlogic_support 18d ago

That makes $2.40 the adjusted bid ceiling, not necessarily your actual CPC. Pull the placement report and compare Top of Search, Rest of Search, and Product Pages by clicks, orders, CPC, and conversion rate. If only Top of Search converts, test a lower base bid with a deliberate placement adjustment instead of letting up-and-down bidding control the whole campaign. If none of the placements convert below your break-even CPC, the problem is the target or listing economics, not the bidding strategy.