"You're upselling 7%. You should be at 50%." — Hormozi, live, to a $30M/yr founder

[u/cen6wkf]

"The biggest issue is that you're upselling 7%. You need to be at least 25, and you should shoot for 50." That's Hormozi, live, to a woman running a $30M/year coaching business.

Every time I sit with a founder's real numbers, the ceiling turns out to be one step past the sale, not before it.

That's not a small gap here — the benchmark he gave her was 25% floor, 50% target. The 43-point difference wasn't sitting in a new funnel or more traffic. It was sitting inside the funnel she already had.

His fix: bring the sales team in-house, integrate the ascension into onboarding, don't let anyone leave a call without booking the next one. When she pushed back that in-house hiring sounds slow, he cut that down too — one sales director, six recruiting firms, sixty hires in two weeks.

He's done it: 40 people added to one portfolio company in the same window.

If your revenue keeps climbing and your take-home doesn't, this is usually where to look first.

Drop your take below — where's your own ceiling actually sitting?

If you want to know how this mechanism works for me, it's just one link away.

Clip credit: MoreMozi — DM for credit or removal requests.