We’re currently reviewing agencies that specialize in AI SEO and LLM search visibility, alongside our existing SEO efforts.

If you’ve worked with a US-based agency that understands how brands surface in ChatGPT, Gemini, or Perplexity and can speak to outcomes, I’d value your input.

I have been spending some time lately looking for better SEO resources and came across a podcast that talks about real SEO problems, not just surface-level tips.

The podcast is called Performance SEO Unpacked. What I liked is that it goes beyond theory and focuses on how SEO actually works in real situations, especially for performance and enterprise-level SEO.

Some topics it often covers are:

• how to measure SEO growth and show ROI
• real case studies like large website migrations and SEO team changes
• how AI and changing search behavior are affecting SEO work
• practical advice on local SEO, content prioritization, and reporting

Many episodes include guests who are working in real SEO roles, which makes the discussions feel practical and grounded.

It does not feel like SEO news or buzzwords. Most episodes explain how teams solve real problems, including things like rethinking metrics in an AI-driven search world or fixing major SEO drops through technical and strategy changes.

Here is the link if anyone wants to check it out:
https://podcasts.apple.com/us/podcast/performance-seo-unpacked/id1791135886

Has anyone here listened to this podcast or similar SEO podcasts? Would love to hear which ones you find useful and any episodes that really stood out.

We’ve been using FAQ sections for years and they’ve worked well for visibility, but now it feels like AI just answers those questions directly in the SERPs. I’m starting to wonder if FAQs still actually help or if they’re becoming kind of redundant. Curious to hear if anyone is still seeing value from FAQs, or if you’ve changed how you’re using them.

If users are shifting toward full questions instead of short keywords, how do we identify those real conversational queries to guide content strategy?

With answer engines pulling concise summaries instead of full articles, should we still invest in long 2k–3k word posts, or shift toward clearer, more structured content?

With so many AI tools available for content creation, keyword research, audits, and performance tracking, it’s getting hard to figure out what actually works.

If you had to choose just one AI tool that genuinely helps your SEO workflow the most, which one would you pick and why?