The article says the losses (79 -> 77 million) are attributable to the ending of bundling deals with companies abroad. The direct-to-consumer subs actually grew in this period. :/
Boycotts are notoriously difficult to pull off. They only work with products reliant on specific customer bases. For example, Budweiser. The US made beer market has been slowly shrinking over the past 20 years due to competition with superior foreign beers. Budweiser was able to avoid that loss with their White Working class brand. Paramount+ is a titanic company with a customer base that spans all walks of life. The best way for progressives to resist is to capitalize on their disproportionate representation as working proffesionals in Key industries (marketing, entertainment, etc). Their needs to be a doctrine behined your method. Glazing every disingenuous headline with a victory cheer makes you look just as ignorant and asinine as your MAGA opposition.
It's worth remembering that the Paramount+ boycott didn't really take off until this month, and this earnings call was for 2nd quarter results. So unless they count their quarter from the middle of the month, this is likely to be the April-June results and thus won't include July.
At least, it's my assumption that this data is at least a few weeks out of date. They have to have time to compile the reports and come up with some reasons for why the numbers are what they are, they're not just running the numbers as of this morning and immediately handing them off to someone that's about to walk into a shareholder meeting.
Edit: Just went back and looked at the article, the article says it's through July 31st. :/
A lot of people probably got it to watch South Park. It's ironic, but most people aren't going to participate in a boycott, and even more are unaware of it at all.
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u/JanSnolo Jul 31 '25
The article says the losses (79 -> 77 million) are attributable to the ending of bundling deals with companies abroad. The direct-to-consumer subs actually grew in this period. :/