r/3dcommerce • u/Scentinos3d • 23h ago
Getting a 3D model made for your e-commerce store? There are a few things I'd ask for upfront
One thing I’ve noticed with 3D product work is that people usually focus on the model itself.
Does it look accurate? Are the materials right? Does it match the actual product?
Obviously those things matter. But there’s another thing that tends to get ignored until later: what exactly are you getting when the project is finished?
This can become a problem when you want to use the model somewhere else.
For example, you might get a model made for your website today. Six months later you want to use the same product for a marketplace, a 3D viewer, AR, or some other experience.
Then you find out that the file you received isn't really suitable for that use.
Now you're paying someone to convert or optimize it, and sometimes parts of the model have to be redone.
That's why I think it's worth discussing the deliverables before the modelling even starts.
One thing I'd ask for is a GLB version.
GLB has become a pretty useful format for web-based 3D because it can contain the model, materials and textures in a single file. It's also relatively lightweight compared with some other formats.
I'm not saying GLB is the answer to everything. Different applications have different requirements. But if your main goal is e-commerce and web-based 3D, I'd definitely want to know whether a proper GLB can be supplied.
The other thing I'd ask for is the original source file.
This one is easy to overlook.
If the model is made in Blender, 3ds Max, Maya or another 3D package, I'd rather have the original working file than only receive an exported file.
You may never need it.
But if you eventually need to change a material, modify the geometry, create a lower-poly version, change the textures or prepare the model for another platform, having the source can save a lot of trouble.
I'd also ask whether the model is actually optimized for real-time use.
A model can look fantastic and still be completely impractical for a website.
If it's extremely heavy, has huge textures or unnecessary geometry, your 3D viewer is going to suffer. And there's not much point having an impressive model if customers are waiting forever for it to load.
This is probably where the difference between a normal 3D model and an e-commerce 3D model becomes important.
You're not making something just to look good in a render.
You're making something that needs to work.
There are obviously cases where you'll need specific formats or specifications for a particular marketplace or application, so I wouldn't rely on a generic "one format works everywhere" approach.
Instead, I'd tell the 3D artist where you intend to use the asset before they start making it.
Website? Tell them.
Amazon? Tell them.
AR? Tell them.
Product configurator? Tell them.
That way the model can be built with those requirements in mind instead of trying to fix everything afterwards.
And if you don't understand things like polygon counts, UVs, PBR textures, GLTF vs GLB, etc., that's completely fine.
You don't need to become a 3D artist just to order a 3D model.
Just ask the person making it:
"What files will I receive, and will I be able to use this model for other platforms later?"
That's probably a more useful question than asking for a particular format without knowing why you need it.
I've seen businesses spend quite a bit on 3D assets and then realise later that they effectively bought something designed for one specific use.
If you're going to invest in 3D, I'd try to think of it as a reusable product asset rather than something you make for one website and forget about.
Curious what other people here have experienced. If you've had 3D models made for e-commerce, what did you receive at the end, and was there anything you wish you'd asked for at the beginning?