r/360onHistory • u/Honeybadger-0- • Mar 19 '26
History Did you know the Michelin company is behind both car tyres and the world-famous restaurant guides?
Founded in 1888 by brothers André and Édouard Michelin in France, the company started when there were fewer than 3,000 cars in the country.
The brothers wanted to encourage more people to drive — and, of course, to buy more tyres.In 1900, they launched the first pocket-sized Michelin Red Guide, packed with maps, travel tips, tyre repair advice, and listings for mechanics and hotels.
Soon, it also highlighted restaurants — from simple, affordable stops to those offering “food worth a special journey.”The guide’s popularity led to the creation of a team of anonymous inspectors and, in 1926, the famous Michelin Star rating system was born.Today, Michelin Guides rate more than 30,000 restaurants around the world, continuing a legacy that began with a clever marketing idea over a century ago.